Social Media is an ever changing field of technology that brings us new tools and new techniques constantly. Social Media strategies are evolving in order to deliver more personalized messages to create a community of engaged fans. But, don’t be distracted by numbers! It’s far more important to have higher forms of engagement from a smaller social following than a large following that doesn’t like, share or comment on your posts.
To Market Hardware's "One Thing," a series of tips and newsworthy updates that we want you to know about. At any given time, feel free to check back to find One Thing you can improve upon. When you stack up a lot of small improvements within your Web Marketing, you'll start to see the BIG positive results your business deserves.
User experience is one of the most important factors when evaluating your Website. If you’ve tested your Website’s usability and seen poor results, here are some simple ways to improve it:
Getting your Website to rank high among competitors in your area is no easy task. Search Engine Optimization can be an instrumental tool to achieve a competitive advantage but only if it is done correctly. Picking and choosing the right keywords for your campaign goes beyond just choosing the simplest terms. Cleaning up the way you implement your search terms is a good start.
Today’s world is becoming more and more mobile-friendly. And starting this month, Google has quickly rolled out their mobile-first index. If you're set up on WebMaster Tools, chances are you received a notice already. If not, here's what you have to do to take action.
Differentiating your brand from its competitors is critical to your success on Social Media. You must find an audience and appeal to them. If you build a brand personality, your followers will become brand advocates. Of course, this is easier said than done. Building a brand persona takes a concentrated effort, and its management must be maintained.
Over the last few months, search engines have increasingly encouraged the use of SSL Certificates to ensure a safe connection when users visit your Website. And now, starting in July, Google Chrome will make it clear any Websites that are missing these certificates as "Not Secure."
When taking a look at SEO trends, Google has always taken a priority in scanning Meta descriptions and pages for relevant keywords. While this is certainly not breaking news, Google is going to be asking for more out of your SEO efforts.
How many likes does your Facebook page have? If you are an avid Social Media user, you probably know this number by heart. Getting likes on your Facebook page is a critical part of your Social Media marketing strategy. So, how do you do it? It begins by working to create content that has real value for your audience, and in return making your brand likeable. Here are some tactics to use to get more Facebook likes:
The worst crime you can commit as a Web marketer is annoying your visitors. Poor user experience can lead to low conversion rates, poor rankings on Google and high page abandonment rates. Here is a list of 5 reasons visitors might hate your Website: