Market Hardware's One Thing

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To Market Hardware's "One Thing," a series of tips and newsworthy updates that we want you to know about. At any given time, feel free to check back to find One Thing you can improve upon. When you stack up a lot of small improvements within your Web Marketing, you'll start to see the BIG positive results your business deserves.

Creating Services Pages That Convert

4/7/18 3:00 PM / by Market Hardware

Services must be presented to users differently than products. While products can be returned, services cannot. So, when designing services pages on your Website, keep in mind that trust is the biggest selling point. Therefore, your qualifications and experience should be impossible to miss on the page. Demonstrating that people can trust your work is of utmost importance.

Your services pages should also include an elevator pitch that gives a top-level view of what you do and how you offer unique value. As you continue to write content on the page, create a structure that makes it easy to follow. Headings and bullet points that are easy to spot are a great way to grab your reader’s attention.

Once you’ve enticed readers to dig deeper into your content, it’s important to provide testimonials proving that others have had positive experiences with your services. At this point, you’ve hopefully convinced your reader that you’re worthy of their money. Whether they wish to contact you, make an appointment, or purchase immediately, be sure to include a natural conversion opportunity so that they can easily take action.

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Topics: General Posts, Web Marketing, Website Best Practices

Market Hardware

Written by Market Hardware