Your Google My Business listing appears to be headed toward the upper tier of the most important Web Marketing tools in 2018, based on recent information we learned directly from Google reps earlier this month at LSA Chicago. Here's how that little panel on your search screen could grow your business this year...
To Market Hardware's "One Thing," a series of tips and newsworthy updates that we want you to know about. At any given time, feel free to check back to find One Thing you can improve upon. When you stack up a lot of small improvements within your Web Marketing, you'll start to see the BIG positive results your business deserves.
Your brand is, at the simplest level, a symbol of your business. When branding, it’s important to remain consistent when creating imagery, phrases and logos that are meant to represent your company. Your brand is not only what helps you win new customers over, but keeps them coming back for the long-haul. When designing your Website, you need to set yourself apart and make your users remember you.
Services must be presented to users differently than products. While products can be returned, services cannot. So, when designing services pages on your Website, keep in mind that trust is the biggest selling point. Therefore, your qualifications and experience should be impossible to miss on the page. Demonstrating that people can trust your work is of utmost importance.
If your Website is underperforming, it can hurt your business. If you feel your Website isn’t generating enough views, rankings, leads or sales, any of the following reasons may be to blame:
Your About Us page is one of the most visited pages on your Website. Essentially, it’s an opportunity to introduce your business to your guests. People need to know whether or not your business can deliver what they’re looking for. Make sure to describe yourself: are you a big or small company? How long have you been in business for? Where are you based? Who are your company leaders?