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Designing Your Site Structure to Please Visitors AND Search Engines

12/7/18 4:00 PM / by Alison MacDonald posted in Web Marketing, SEO, General Posts

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Your end goal when structuring your Website should be to optimize user experience. Your site needs to be structured in a way that guides users through certain steps you want them to take. Whether it’s filling out a consultation form, learning more about your product or service, or signing up for a newsletter, you want them to be able to do so as easily as possible.

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How Your Business Can Benefit from Paid Search

11/21/18 3:00 PM / by Luke Sherry posted in PPC

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Paid Search, or pay-per-click advertising is known to have a positive impact for many businesses who utilize it. Results are highly measurable and it grants immediate entry into the market. However, costs have steadily increased over the past decade, making it too expensive for some businesses to use. Here's why you may want to give it a try...

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Why Use Twitter for your Business?

11/15/18 12:30 PM / by Market Hardware posted in Social Media

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Different Social Media platforms can be used in a variety of ways to increase and enhance your business’ online presence. One platform that people often shy away from is Twitter. Twitter can be intimidating to some because of its limited character use, as it can be tough to determine what to post and the best way to use it to promote your business online. So, why use Twitter?

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Net Promoter Score: Why You Need to Know Yours (and How to Use It!)

11/13/18 10:06 AM / by Julia Clem posted in General Posts

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This guest blog was provided by Julia Clem, a member of the marketing team at Best Pick Reports

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Building a Lead-Generating Website

11/7/18 1:00 PM / by Alison MacDonald posted in Web Marketing, General Posts

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Lead generation should be a top priority when building your Website. While you may be able to attract visitors, you won’t be able to get any new customers unless you convert those visitors into leads.

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Why You Must Answer Every Negative Review on Social Media

10/26/18 12:30 PM / by Alison MacDonald posted in Reputation Management

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Most peoples' natural reaction when confronted with criticism is to pretend like it didn’t happen. This is why many business owners ignore negative reviews online. It’s a natural defense mechanism, but that doesn't make it acceptable in today's competitive market.

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Best Ways to Avoid a High Bounce Rate

10/21/18 12:45 PM / by Market Hardware posted in Web Marketing, Website Best Practices

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As more and more companies build their online presence, it has become increasingly difficult to engage potential customers through the likes of landing pages. An average or sub-par experience just won’t cut it anymore. When visitors come in contact with your landing page, are you seeing a high bounce rate?

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How to Design Compelling Calls-to-Action

10/7/18 5:00 PM / by Alison MacDonald posted in Web Marketing, General Posts

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Calls-to-action (CTAs) play a key role in lead generation because they help customers get from one step to another. They help guide Website visitors toward a purchasing decision. Optimizing your CTAs for maximum conversions is one of the best ways to create sales. A CTA that compels is a CTA that sells!

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Two SEO Maintenance Tasks to Help Maintain Top Rankings

9/21/18 10:30 AM / by Luke Sherry posted in SEO

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One common mistake when building an SEO strategy is the “set it and forget it” approach. Top businesses know the importance of constant updates based on trends and changes in rankings. That's what helps those businesses maintain their top rankings online.

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3 Ways to Track Your Social Media Marketing Activities

9/15/18 12:30 PM / by Alison MacDonald posted in Social Media

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So, you’re posting on Social Media and making a concerted effort to maintain the quality and quantity of your content. But, are you tracking your marketing efforts after the posts launch? Do you know how to analyze metrics to help you improve your efforts? Tracking your social activity will help your brand communicate more effectively and provide content that resonates with your audience. Here are a few ways to track your metrics and improve your Social Media Marketing:

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