Your Google My Business listing appears to be headed toward the upper tier of the most important Web Marketing tools in 2018, based on recent information we learned directly from Google reps earlier this month at LSA Chicago. Here's how that little panel on your search screen could grow your business this year...
To Market Hardware's "One Thing," a series of tips and newsworthy updates that we want you to know about. At any given time, feel free to check back to find One Thing you can improve upon. When you stack up a lot of small improvements within your Web Marketing, you'll start to see the BIG positive results your business deserves.
The key to making the most of your Social Media strategy is properly identifying and engaging your target audience. Knowing who you’re targeting and making the most of your various Social Media platforms will go a long way towards continuing to work with existing clients and even turning prospects into customers.
Your brand is, at the simplest level, a symbol of your business. When branding, it’s important to remain consistent when creating imagery, phrases and logos that are meant to represent your company. Your brand is not only what helps you win new customers over, but keeps them coming back for the long-haul. When designing your Website, you need to set yourself apart and make your users remember you.
No matter what kind of Smartphone device you have, you have probably used the voice search functionality. Mobile devices are making it easier and easier to get the information you need faster than ever. Maybe you’ve only asked your device to “Call Mom” or “Get Directions,” but as people get more comfortable talking to phones, voice search will get more popular.
This article is part of a series of guest posts from friends, partners and trusted experts. We're proud to feature this post from PaySimple, specialists in online payment software solutions. If you'd like to learn more about accepting payments on your Website, we encourage you to join us on our upcoming Webinar!
The way you search online has become more personalized than ever. Locations, browser history, previous searches, and more all feed into what shows up on your search results. Personalization takes into account traditional ranking factors as well as information that search engines store about the user making the search. Knowing that Google and other search companies use personalization, it is important to understand how it might affect your SEO tactics.
Search Engine Optimization (SEO) and Social Media Management are both important components of a successful online marketing strategy. On their own, each provides a multitude of benefits: Social Media Management provides an opportunity to interact with your clients and highlight your industry knowledge, while Search Engine Optimization allows consumers to find your business based on your expertise and services offered. Combined, Social Media Management and Search Engine Optimization can help convert prospects into clients, re-engage customers, and bring attention to your business and Website. Let’s take a look at some of the benefits of using Social Media to help with SEO:
Services must be presented to users differently than products. While products can be returned, services cannot. So, when designing services pages on your Website, keep in mind that trust is the biggest selling point. Therefore, your qualifications and experience should be impossible to miss on the page. Demonstrating that people can trust your work is of utmost importance.
Google has just announced that a new ranking metric will go into effect later this year. The newest update showcases using mobile page speed as a ranking in mobile search results. So what does this mean for you and your SEO efforts?