Search Engine Optimization (SEO) and Social Media Management are both important components of a successful online marketing strategy. On their own, each provides a multitude of benefits: Social Media Management provides an opportunity to interact with your clients and highlight your industry knowledge, while Search Engine Optimization allows consumers to find your business based on your expertise and services offered. Combined, Social Media Management and Search Engine Optimization can help convert prospects into clients, re-engage customers, and bring attention to your business and Website. Let’s take a look at some of the benefits of using Social Media to help with SEO:
To Market Hardware's "One Thing," a series of tips and newsworthy updates that we want you to know about. At any given time, feel free to check back to find One Thing you can improve upon. When you stack up a lot of small improvements within your Web Marketing, you'll start to see the BIG positive results your business deserves.
Services must be presented to users differently than products. While products can be returned, services cannot. So, when designing services pages on your Website, keep in mind that trust is the biggest selling point. Therefore, your qualifications and experience should be impossible to miss on the page. Demonstrating that people can trust your work is of utmost importance.
Google has just announced that a new ranking metric will go into effect later this year. The newest update showcases using mobile page speed as a ranking in mobile search results. So what does this mean for you and your SEO efforts?
It’s no secret that today’s world is becoming more and more mobile-friendly. The majority of searches for products and services happen on mobile devices. This is why Google has continuously trended toward mobile-first indexing.
We place a lot of emphasis on the type of content that you should be posting to your Social Media pages, but that is only one component of a successful Social Media strategy. Understanding the things that you shouldn't post is just as important as knowing what to post; in particular, the type of content and language that your clients do or do not want to see.
When was the last time you left a review?
If your Website is underperforming, it can hurt your business. If you feel your Website isn’t generating enough views, rankings, leads or sales, any of the following reasons may be to blame:
Linking educational, informational content to your Website has been proven to help boost SEO results. But if you have fallen prey to bad SEO services that use bad links to promote your Website, getting rid of these links should be at the top of your priority list.
Our friend Joanna Pineda at Matrix Group wrote this informative piece on the importance of strong passwords to keep your information safe:
Your About Us page is one of the most visited pages on your Website. Essentially, it’s an opportunity to introduce your business to your guests. People need to know whether or not your business can deliver what they’re looking for. Make sure to describe yourself: are you a big or small company? How long have you been in business for? Where are you based? Who are your company leaders?