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Alain Parcan

Director of Marketing, 10+ Years of Digital Marketing Strategy
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Recent Posts

6-Step Website Checklist for a Post-Covid World

6/3/20 2:18 PM / by Alain Parcan posted in Web Marketing, Website Best Practices

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“How can I bounce back from the Coronavirus era and make the most out of the second half of my year?” That’s a big – and increasingly important question.

Chances are you already have several marketing programs in place to drive traffic to your Website. And as regulations start to loosen up, many of your consumers will be looking for your services online. But with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression on visitors?

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5 Web Marketing Strategies to Reduce Coronavirus Disruption to Your Business

4/3/20 12:22 PM / by Alain Parcan posted in General Posts, Web Marketing

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In uncertain times like these, many business owners will desperately attempt to prioritize the best ways to keep their operations going and their staff busy.  Chances are, some contractors will make knee-jerk reactions - and who could blame them? 

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5 Reasons Your Website Is Underperforming

2/27/20 10:02 AM / by Alain Parcan posted in Website Best Practices

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Websites become stale over time. It's the nature of all things in the tech world. An outdated Website can lead to a reduction in new client flow. If you feel your Website isn’t generating enough new client calls, any of the following reasons may be to blame:

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Tune Up Your Website to Close More Sales this Fall

8/29/19 10:11 AM / by Alain Parcan posted in Web Marketing, Website Best Practices

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If you’re looking at the fall season as a last chance to meet your revenue goals for the year, it may be a good time to evaluate your Website. Chances are, you already have several marketing programs in place to drive traffic to it, but with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression?

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Knowing Your Place: How it Pays to Know Your Website’s Rank on Google

5/24/19 5:03 PM / by Alain Parcan posted in SEO, Web Marketing

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It’s easy for things to fall through the cracks when running your company and managing your employees are your main priorities. Day-to-day activities can easily sidetrack your goals of growing your business and owning your local market. It’s for these reasons that many small businesses don’t pay much attention to where they exist online. Your company’s Google ranking is not something that should fall off your radar.

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Does Your Website Need a Makeover?

9/7/18 2:00 PM / by Alain Parcan posted in General Posts, Website Best Practices

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Redesigning your Website is much more than a cosmetic makeover; these days, it’s a business necessity. The Internet has been rapidly evolving over the last 5 years, and your Website should demonstrate that your business is keeping up with the trends. Here are a few signs your site may be due for a rebuild:

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7 Steps to Optimize Your Google My Business Listing (before it's too late...)

5/17/18 1:56 PM / by Alain Parcan posted in SEO

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Your Google My Business listing appears to be headed toward the upper tier of the most important Web Marketing tools in 2018, based on recent information we learned directly from Google reps earlier this month at LSA Chicago. Here's how that little panel on your search screen could grow your business this year...

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