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Alison MacDonald


Recent Posts

Designing Your Site Structure to Please Visitors AND Search Engines

12/7/18 4:00 PM / by Alison MacDonald posted in Web Marketing, SEO, General Posts

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Your end goal when structuring your Website should be to optimize user experience. Your site needs to be structured in a way that guides users through certain steps you want them to take. Whether it’s filling out a consultation form, learning more about your product or service, or signing up for a newsletter, you want them to be able to do so as easily as possible.

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Building a Lead-Generating Website

11/7/18 1:00 PM / by Alison MacDonald posted in Web Marketing, General Posts

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Lead generation should be a top priority when building your Website. While you may be able to attract visitors, you won’t be able to get any new customers unless you convert those visitors into leads.

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Why You Must Answer Every Negative Review on Social Media

10/26/18 12:30 PM / by Alison MacDonald posted in Reputation Management

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Most peoples' natural reaction when confronted with criticism is to pretend like it didn’t happen. This is why many business owners ignore negative reviews online. It’s a natural defense mechanism, but that doesn't make it acceptable in today's competitive market.

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How to Design Compelling Calls-to-Action

10/7/18 5:00 PM / by Alison MacDonald posted in Web Marketing, General Posts

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Calls-to-action (CTAs) play a key role in lead generation because they help customers get from one step to another. They help guide Website visitors toward a purchasing decision. Optimizing your CTAs for maximum conversions is one of the best ways to create sales. A CTA that compels is a CTA that sells!

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3 Ways to Track Your Social Media Marketing Activities

9/15/18 12:30 PM / by Alison MacDonald posted in Social Media

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So, you’re posting on Social Media and making a concerted effort to maintain the quality and quantity of your content. But, are you tracking your marketing efforts after the posts launch? Do you know how to analyze metrics to help you improve your efforts? Tracking your social activity will help your brand communicate more effectively and provide content that resonates with your audience. Here are a few ways to track your metrics and improve your Social Media Marketing:

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Quick Ways to Improve Your Website's Usability

8/7/18 10:00 AM / by Alison MacDonald posted in Web Marketing, General Posts

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User experience is one of the most important factors when evaluating your Website. If you’ve tested your Website’s usability and seen poor results, here are some simple ways to improve it:

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5 Things People Hate About Your Website

6/7/18 11:00 AM / by Alison MacDonald posted in Website Best Practices

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The worst crime you can commit as a Web marketer is annoying your visitors. Poor user experience can lead to low conversion rates, poor rankings on Google and high page abandonment rates. Here is a list of 5 reasons visitors might hate your Website:

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How to Build a Brand with Web Design

5/7/18 2:00 PM / by Alison MacDonald posted in Website Best Practices

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Your brand is, at the simplest level, a symbol of your business. When branding, it’s important to remain consistent when creating imagery, phrases and logos that are meant to represent your company. Your brand is not only what helps you win new customers over, but keeps them coming back for the long-haul. When designing your Website, you need to set yourself apart and make your users remember you.

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Creating Services Pages That Convert

4/7/18 3:00 PM / by Alison MacDonald posted in Website Best Practices

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Services must be presented to users differently than products. While products can be returned, services cannot. So, when designing services pages on your Website, keep in mind that trust is the biggest selling point. Therefore, your qualifications and experience should be impossible to miss on the page. Demonstrating that people can trust your work is of utmost importance.

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How to Write a Strong "About Us" Page

2/7/18 10:00 AM / by Alison MacDonald posted in Website Best Practices

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Your About Us page is one of the most visited pages on your Website. Essentially, it’s an opportunity to introduce your business to your guests. People need to know whether or not your business can deliver what they’re looking for. Make sure to describe yourself: are you a big or small company? How long have you been in business for? Where are you based? Who are your company leaders?

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