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Joe DeWitt

Market Hardware Content Marketing Expert

Recent Posts

GeoFencing: Our Secret to Driving New Customer Calls

10/6/20 8:34 AM / by Joe DeWitt posted in Web Marketing, Retargeting

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2020 certainly has been the year of curveballs, especially for small businesses. And when you pair all of this uncertainty with businesses that primarily work face-to-face with customers, Plan B turns to C turns to… you get the picture! In today’s world, where in-person interactions are becoming less common, there’s a newer and smarter way to get your business’ information in front of the folks that should see it.

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Is Live Chat a “Do” or a “Do Not” For Your Business?

8/31/20 5:51 PM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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In today’s competitive marketing landscape, business owners cannot be picky when it comes to establishing lines of contact with interested customers. This is especially true given that many of them will not want to jump on a phone call with you, and they may not want to email either. Online prospects want something instant and convenient. What they want is Live Chat.

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3 Quick-Fix Tips to Improve Your Website Today

7/29/20 9:26 AM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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The age of self-quarantine has gifted us all with extra time to take part in hobbies or cross items off our to-do lists. If you’ve already made banana bread or planted tomatoes, we suggest you shift your focus to your company’s Website. As technology grows each day and design trends fluctuate, the opportunity to improve your Website is always available!

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How a Trustworthy Web Marketing Partner Should Set Itself Apart

3/4/20 10:41 AM / by Joe DeWitt posted in Web Marketing

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In all industries, you will find some companies that are genuine, and some that may be in it for the sale and… that’s it. The Web Marketing industry is no different, unfortunately. There are 'The Bad Actors' who will take advantage of their non-techie customers. Alas, it really can be difficult to sniff out 'The Good Guys'.

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How SEO Basics Contribute to Your Success in 2020

2/4/20 9:45 AM / by Joe DeWitt posted in SEO, Website Best Practices, Reputation Management

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Forward-thinking businesses had it easy a decade ago… If they chose to run an SEO campaign, the lack of competition when it came to Web Marketing made it easy to show up on Page One and get their phones ringing. 2020 presents a different story. An unprecedented amount of small businesses are running Search Engine Optimization campaigns, meaning you can’t just run an SEO campaign – you have to run an effective SEO campaign using the Web’s latest best practices.

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Get 20/20 Vision into Your Company’s 2020 Web Marketing Strategy

1/2/20 11:29 AM / by Joe DeWitt posted in SEO, Web Marketing, Reputation Management

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If the New Year isn’t enough to spark interest in setting lofty goals for the months ahead, a change in the decade surely will. As we welcome 2020 and all of the potential opportunities that lie before us, it’s important to understand what the objectives for your business are and how you plan to achieve them.

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How Web Marketing Can Find You New Employees

11/1/19 8:22 AM / by Joe DeWitt posted in Web Marketing

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Web Marketing is a common solution to many business problems. Customers don’t know what you offer? Build a good services menu. Need to build relevance in your target markets? Run an SEO campaign.

But, there’s another solution that Web Marketing can provide, and it’s for an increasingly common business problem... finding new employees.

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Educate Your Website Visitors to Drive Repeat Business

9/30/19 10:01 AM / by Joe DeWitt

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Remember when just having a Website for your company was enough to drive more business? It’s a different story nowadays, considering most – if not all - of your competition has a presence on the Web. To drive repeat business, your site needs to be more than just visually appealing and easy to navigate; it needs to give potential customers the answers that they’re looking for...

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Display Retargeting 101: What You Need to Know

7/31/19 10:53 AM / by Joe DeWitt posted in Web Marketing, Retargeting

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Do you remember using the Internet 15-20 years ago? There were dial up modems, pages loading an inch at a time, and certainly no exchange of credit card information online. Nowadays, our mobile devices are able to recognize our faces!

When the playing ground has changed as much as it has, there’s no use in approaching the Web the same way you did years ago. This same logic should also apply to your company’s Web Marketing strategy...

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Social Media and Your Business: Doing What’s Right For You

6/26/19 4:44 PM / by Joe DeWitt

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While someone may have a gourmet kitchen with fancy equipment, that doesn’t make them a professional chef. The same can be said for business tools. Having premium tools means nothing if you aren’t using them effectively. This is often the case with how small companies choose to use their Social Media... an indispensable marketing tool that happens to touch on most aspects of our daily lives

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