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Joe DeWitt

Market Hardware Content Marketing Expert

Recent Posts

Strategically Pick Locations to Better Optimize Your Web Marketing

4/1/21 1:06 PM / by Joe DeWitt posted in SEO, Web Marketing, Retargeting

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Your prospects’ location is one of the most influential factors to consider when getting an online campaign started. Whether you’re using SEO to get noticed in your market’s search results or GeoFencing to send Display Advertisements to specific streets or neighborhoods, there’s a lot to think about before casting your digital net...

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2021 Guide to Optimizing Your Google My Business Profile

3/3/21 5:38 PM / by Joe DeWitt posted in General Posts, Web Marketing

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Prospective customers find your information in a variety of ways. According to SEO Tribunal, 97% of people get more info about a local company online than anywhere else. This is why so many companies run marketing campaigns to show up higher in organic search engine results (through SEO) or run ads on popular Websites (with Display Ad Retargeting).

There’s one place that prospects often look for information, however, that doesn’t cost you a penny.

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Client Webinar Preview: Key Google Trends You Can’t Ignore in 2021

2/1/21 5:45 PM / by Joe DeWitt posted in SEO, Web Marketing, Website Best Practices, Retargeting

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Few things in today's market are prone to staying the same. That includes customer expectations, technology, and – most importantly – your marketing strategy. In the Web Marketing world, things can change at the drop of a hat. More often than not, it’s Google dropping the “hat.”

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Tips For Managing Your Company Website’s Blog

1/7/21 6:46 PM / by Joe DeWitt posted in SEO, Web Marketing

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While Web Marketing best practices change frequently, one strategy has remained supreme: managing a blog. Writing a blog is an excellent way to build your brand, drive links to your Website and improve your relevance online. However, like any tool, you get the most out of it when you use it correctly and thoughtfully...

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Answer These Questions to Guide Your Company’s 2021 Web Marketing Strategy

12/1/20 5:27 PM / by Joe DeWitt posted in SEO, Web Marketing, Website Best Practices, PPC

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As we all hunker down this winter to keep safe (and warm!), it’s important to look forward and figure out your 2021 marketing strategy. Pandemic aside, more and more customers are flocking to the Web to find the services they need. If you haven’t already, ask yourself about what you have done to show up online where it benefits your business.

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Webinar Preview: Strategies to Get More Customers Online

10/29/20 5:48 PM / by Joe DeWitt posted in Web Marketing

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2020 has proven to be one of the most unpredictable years in history, yet time moves on, and 2021 is right around the corner. If you haven’t crafted your 2021 business plan, now is the time to do so! Planning your company’s marketing strategy can help to minimize uncertainty and drive new customers.

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GeoFencing: Our Secret to Driving New Customer Calls

10/6/20 8:34 AM / by Joe DeWitt posted in Web Marketing, Retargeting

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2020 certainly has been the year of curveballs, especially for small businesses. And when you pair all of this uncertainty with businesses that primarily work face-to-face with customers, Plan B turns to C turns to… you get the picture! In today’s world, where in-person interactions are becoming less common, there’s a newer and smarter way to get your business’ information in front of the folks that should see it.

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Is Live Chat a “Do” or a “Do Not” For Your Business?

8/31/20 5:51 PM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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In today’s competitive marketing landscape, business owners cannot be picky when it comes to establishing lines of contact with interested customers. This is especially true given that many of them will not want to jump on a phone call with you, and they may not want to email either. Online prospects want something instant and convenient. What they want is Live Chat.

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3 Quick-Fix Tips to Improve Your Website Today

7/29/20 9:26 AM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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The age of self-quarantine has gifted us all with extra time to take part in hobbies or cross items off our to-do lists. If you’ve already made banana bread or planted tomatoes, we suggest you shift your focus to your company’s Website. As technology grows each day and design trends fluctuate, the opportunity to improve your Website is always available!

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How a Trustworthy Web Marketing Partner Should Set Itself Apart

3/4/20 10:41 AM / by Joe DeWitt posted in Web Marketing

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In all industries, you will find some companies that are genuine, and some that may be in it for the sale and… that’s it. The Web Marketing industry is no different, unfortunately. There are 'The Bad Actors' who will take advantage of their non-techie customers. Alas, it really can be difficult to sniff out 'The Good Guys'.

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