While Web Marketing best practices change frequently, one strategy has remained supreme: managing a blog. Writing a blog is an excellent way to build your brand, drive links to your Website and improve your relevance online. However, like any tool, you get the most out of it when you use it correctly and thoughtfully...
Joe DeWitt
Recent Posts
Tips For Managing Your Company Website’s Blog
1/7/21 6:46 PM / by Joe DeWitt posted in SEO, Web Marketing
Answer These Questions to Guide Your Company’s 2021 Web Marketing Strategy
12/1/20 5:27 PM / by Joe DeWitt posted in SEO, Web Marketing, Website Best Practices, PPC
As we all hunker down this winter to keep safe (and warm!), it’s important to look forward and figure out your 2021 marketing strategy. Pandemic aside, more and more customers are flocking to the Web to find the services they need. If you haven’t already, ask yourself about what you have done to show up online where it benefits your business.
Webinar Preview: Strategies to Get More Customers Online
10/29/20 5:48 PM / by Joe DeWitt posted in Web Marketing
2020 has proven to be one of the most unpredictable years in history, yet time moves on, and 2021 is right around the corner. If you haven’t crafted your 2021 business plan, now is the time to do so! Planning your company’s marketing strategy can help to minimize uncertainty and drive new customers.
GeoFencing: Our Secret to Driving New Customer Calls
10/6/20 8:34 AM / by Joe DeWitt posted in Web Marketing, Retargeting
2020 certainly has been the year of curveballs, especially for small businesses. And when you pair all of this uncertainty with businesses that primarily work face-to-face with customers, Plan B turns to C turns to… you get the picture! In today’s world, where in-person interactions are becoming less common, there’s a newer and smarter way to get your business’ information in front of the folks that should see it.
Is Live Chat a “Do” or a “Do Not” For Your Business?
8/31/20 5:51 PM / by Joe DeWitt posted in Web Marketing, Website Best Practices
In today’s competitive marketing landscape, business owners cannot be picky when it comes to establishing lines of contact with interested customers. This is especially true given that many of them will not want to jump on a phone call with you, and they may not want to email either. Online prospects want something instant and convenient. What they want is Live Chat.
3 Quick-Fix Tips to Improve Your Website Today
7/29/20 9:26 AM / by Joe DeWitt posted in Web Marketing, Website Best Practices
The age of self-quarantine has gifted us all with extra time to take part in hobbies or cross items off our to-do lists. If you’ve already made banana bread or planted tomatoes, we suggest you shift your focus to your company’s Website. As technology grows each day and design trends fluctuate, the opportunity to improve your Website is always available!
How a Trustworthy Web Marketing Partner Should Set Itself Apart
3/4/20 10:41 AM / by Joe DeWitt posted in Web Marketing
In all industries, you will find some companies that are genuine, and some that may be in it for the sale and… that’s it. The Web Marketing industry is no different, unfortunately. There are 'The Bad Actors' who will take advantage of their non-techie customers. Alas, it really can be difficult to sniff out 'The Good Guys'.
How SEO Basics Contribute to Your Success in 2020
2/4/20 9:45 AM / by Joe DeWitt posted in SEO, Website Best Practices, Reputation Management
Forward-thinking businesses had it easy a decade ago… If they chose to run an SEO campaign, the lack of competition when it came to Web Marketing made it easy to show up on Page One and get their phones ringing. 2020 presents a different story. An unprecedented amount of small businesses are running Search Engine Optimization campaigns, meaning you can’t just run an SEO campaign – you have to run an effective SEO campaign using the Web’s latest best practices.
Get 20/20 Vision into Your Company’s 2020 Web Marketing Strategy
1/2/20 11:29 AM / by Joe DeWitt posted in SEO, Web Marketing, Reputation Management
If the New Year isn’t enough to spark interest in setting lofty goals for the months ahead, a change in the decade surely will. As we welcome 2020 and all of the potential opportunities that lie before us, it’s important to understand what the objectives for your business are and how you plan to achieve them.
How Web Marketing Can Find You New Employees
11/1/19 8:22 AM / by Joe DeWitt posted in Web Marketing
Web Marketing is a common solution to many business problems. Customers don’t know what you offer? Build a good services menu. Need to build relevance in your target markets? Run an SEO campaign.
But, there’s another solution that Web Marketing can provide, and it’s for an increasingly common business problem... finding new employees.