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Why You Must Answer Every Negative Review on Social Media

10/15/18 12:30 PM / by Market Hardware posted in Social Media

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Our natural, instinctual reaction when confronted with criticism is to pretend like it didn’t happen. This is why so many business owners ignore negative reviews on their social pages. It’s a natural defense mechanism that won’t work on Social Media. Remember, it’s about your audience. If you respond to their negative review in a positive way, it will show all of your other customers that you acknowledged their comment and are going to improve in the future. Customer interactions are spectated, and every negative review is an opportunity to demonstrate your values to your customers.

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Quick Tips to Improving Your Display Retargeting Campaign

8/21/18 11:00 AM / by Market Hardware posted in Retargeting

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More and more businesses are solving for the challenge of distracted Website visitors with Display Retargeting. It's effective due to the amount of Website visitors that aren't ready to become customers right away, and just need an extra reminder to contact your business. With the right practices and tips, you can boost your Display Retargeting campaign to new heights. Here are some tips for implementing this popular advertising strategy:

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Cleaning Up Keywords to Boost Results

7/28/18 2:20 PM / by Market Hardware posted in SEO

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Getting your Website to rank high among competitors in your area is no easy task. Search Engine Optimization can be an instrumental tool to achieve a competitive advantage but only if it is done correctly. Picking and choosing the right keywords for your campaign goes beyond just choosing the simplest terms. Cleaning up the way you implement your search terms is a good start.

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How to Create a Great Navigation Bar

7/7/18 4:00 PM / by Market Hardware posted in Website Best Practices

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One of the most crucial elements of Web design is the navigation bar. In terms of user experience, a poorly-designed nav bar can make your site clumsy and cause visitors to leave. In order to get the most out of this important design feature, there are some guidelines you should adhere to.

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Effective July 2018: Website Security Will Become a "Must-Have"

6/25/18 1:11 PM / by Market Hardware posted in Website Best Practices

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Over the last few months, search engines have increasingly encouraged the use of SSL Certificates to ensure a safe connection when users visit your Website. And now, starting in July, Google Chrome will make it clear any Websites that are missing these certificates as "Not Secure."

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4 Modern Payment Methods Every Small Business Should Accept

5/3/18 7:00 AM / by Market Hardware posted in General Posts, Website Best Practices

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This article is part of a series of guest posts from friends, partners and trusted experts. We're proud to feature this post from PaySimple, specialists in online payment software solutions. If you'd like to learn more about accepting payments on your Website, we encourage you to join us on our upcoming Webinar!

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Why SMS is Important for SEO

4/15/18 12:30 PM / by Market Hardware posted in Social Media, SEO

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Search Engine Optimization (SEO) and Social Media Management are both important components of a successful online marketing strategy. On their own, each provides a multitude of benefits: Social Media Management provides an opportunity to interact with your clients and highlight your industry knowledge, while Search Engine Optimization allows consumers to find your business based on your expertise and services offered. Combined, Social Media Management and Search Engine Optimization can help convert prospects into clients, re-engage customers, and bring attention to your business and Website. Let’s take a look at some of the benefits of using Social Media to help with SEO:

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Google Wants Faster Mobile Page Speed

3/10/18 5:43 PM / by Market Hardware posted in SEO

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Google has just announced that a new ranking metric will go into effect later this year. The newest update showcases using mobile page speed as a ranking in mobile search results. So what does this mean for you and your SEO efforts? 

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The Value of Third-Party Customer Satisfaction Surveying

3/4/18 12:00 AM / by Market Hardware posted in Reputation Management

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When was the last time you left a review?

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Reasons Your Website Isn’t Performing

3/2/18 12:41 PM / by Market Hardware posted in Website Best Practices

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If your Website is underperforming, it can hurt your business. If you feel your Website isn’t generating enough views, rankings, leads or sales, any of the following reasons may be to blame:

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