Building a Community of Engaging Fans through Social Media

Brooke Spallino
Aug 15, 2018
By Brooke Spallino

Social Media is an ever changing field of technology that brings us new tools and new techniques constantly. Social Media strategies are evolving in order to deliver more personalized messages to create a community of engaged fans. But, don’t be distracted by numbers! It’s far more important to have higher forms of engagement from a smaller social following than a large following that doesn’t like, share or comment on your posts.

In order to engage your followers, it’s important to create interesting content. If your content can create some sort of emotional response from your audience, you’re doing something right. Whether it’s enlightening them with new information, or simply cracking a smile, they‘ll see your brand as valuable. Interesting content is just as important as quality content. Don’t bombard your followers’ newsfeeds with blatantly promotional content. Remember, you are trying to build a community. Instead, you should share the content of others, and occasionally self-promote your own content because this keeps you in touch with your influencers without being overbearing.  

The more valuable content you produce, the more trustworthy your followers on Social Media become. People will be discussing your brand in the online world, so embracing that and guiding the conversation with customers will show them that you care. There needs to be a distinct emphasis towards building long-lasting relationships with targeted followers by offering them value with every post.

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