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Building a Lead-Generating Website

11/7/18 1:00 PM / by Alison MacDonald

Lead generation should be a top priority when building your Website. While you may be able to attract visitors, you won’t be able to get any new customers unless you convert those visitors into leads.

One of the best ways to generate leads is by designing forms for your visitors to fill out with their contact information. When people opt in to receive information from you, they’re proving themselves to be qualified leads because they’ve expressed an interest in your company. Be sure to also have a tool that captures this information in a marketing database (ask us for some examples).

Guide your visitors deeper into the buying process through calls-to-action (CTAs). CTAs may encourage people to request an estimate, download a free trial, or subscribe to a newsletter. Another way to entice people to engage further with your company is by embedding pop-up forms. Be sure that these forms offer your visitors something valuable and relevant, use human and actionable language, and do not interrupt their experience. Lastly, it’s important to provide social proof to add credibility. By providing customer testimonials, case studies and certification logos, you earn people’s trust.

Combine all of these best practices for designing for lead-generation and you’ll start to generate higher volumes of high-quality leads.

Topics: Web Marketing, General Posts

Alison MacDonald

Written by Alison MacDonald