Building a Social Media Brand Persona

Brooke Spallino
Jul 15, 2018
By Brooke Spallino

Differentiating your brand from its competitors is critical to your success on Social Media. You must find an audience and appeal to them. If you build a brand personality, your followers will become brand advocates. Of course, this is easier said than done. Building a brand persona takes a concentrated effort, and its management must be maintained.

One thing is for sure: if you want to be visible in your industry, you must be visible on Social Media because that is where a majority of your consumers will find you.  Having a brand personality that customers can relate to and a Social Media presence that resonates with them will create a meaningful relationship between your business and your customers.

So, how do you create a brand persona? If you don’t have time to manage your company’s Social Media presence, hiring a Social Media manager or enlisting an office manager would be the first step. Having a witty, effective communicator who manages your Social Media is important to building a brand persona that will last. Look for someone who writes well and has a lot of experience producing content. Sit down with trusted people in your company and brainstorm what you want your brand to be. Ask some of these questions:

  • What do you want to be known for?
  • Who is your target audience?
  • What Social Media platforms will your target audience be present on?
  • What type of content is your target audience interested in?

Keep in mind, these are questions we get asked often at Market Hardware. If you’d like to discuss them with a Social Media expert here, let us know.

Get to know your brand before you decide to build a Social Media persona. With a defined strategy, and the right manager to pull it off, you will have Social Media success.

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