In all industries, you will find some companies that are genuine, and some that may be in it for the sale and… that’s it. The Web Marketing industry is no different, unfortunately. There are 'The Bad Actors' who will take advantage of their non-techie customers. Alas, it really can be difficult to sniff out 'The Good Guys'.
To help you narrow your search, we’ve put together three simple tips for finding a trustworthy Web Marketing Partner:
1. They Stay Up-to-date With the Latest Trends.
Any good Web Marketing provider knows how important it is to stay on top of the latest changes online. If you find a company that is trying to sell you old-school techniques that don’t work anymore – that’s a big red flag!
Google, Bing, Yahoo and all the other top search engines release updates at least every month. While they vary in scope, these changes can completely alter the way companies find success online. Your Web Marketing partner should reach out to you regularly via phone or email about these in order to keep your strategy primed for today’s standards. Next time you have a meeting with your provide, ask them how they stay ahead of the curve - not only in the Internet marketing world, but also in your industry!
2. They Give You a Real Person With a Name – Not a Faceless Service Center.
With every marketing campaign – whether that be SEO, Display Retargeting, etc., the company you are partnered with should provide you with a name, email and phone number of a campaign manager, so that you can reach them with any questions or concerns you might have. You want a company that takes the time to focus on your campaign strategy, creates a thorough, long-term plan, has proven results AND doesn’t just lump you in with a bunch of other clients. So, before you kick off your campaign, be sure to ask who your manager is and how to reach them.
3. They Explain Their Strategy – In Plain English.
A trustworthy Web Marketing provider will come up with a long-term strategy for your company’s online presence. The focus should be on increasing traffic to your Website traffic and getting more calls to your phone. It’s important to rank as high on Google as possible during your campaign, but at the end of the day, what you need is more leads.
For SEO campaigns, you should have a list of your keywords and cities available at any time. This is so you can check on your rankings as well and check progress for yourself. Also, you should always make sure that your marketing partners have a plan for your content. Web specialists all agree that “content is king,” meaning that you need to keep your site and marketing campaigns current and fresh with new information.
Qualified, reliable and trustworthy Web Marketing companies are out there, but to find them you need to know what to look for, and when it might be time to look somewhere else. The most successful business partnerships typically have one thing in common: trust. If you take your time to find the right provider of service and know how to keep them accountable, you’ll find that getting noticed online will be that much easier.