How many likes does your Facebook page have? If you are an avid Social Media user, you probably know this number by heart. Getting likes on your Facebook page is a critical part of your Social Media marketing strategy. So, how do you do it? It begins by working to create content that has real value for your audience, and in return making your brand likeable. Here are some tactics to use to get more Facebook likes:
- Craft a great page. If you want more likes, you have to have an appealing page comprised of great, content-worthy posts. Your Facebook page is composed of many parts and it’s important to have them all filled out. For example, make sure The About section has all pertinent information relating to your business including your contact information, the date your business was founded, a company overview, or even a list of brand milestones.
- Choose compelling cover and profile pictures. These photos are the first thing your audience sees when they open up your Facebook page, so it’s important to choose them wisely. Your logo is usually the best choice for your profile picture, but you can get creative with your cover photo. Make sure the cover photo captures the essence of your brand so potential customers have a reason to come to your page. An example could be showcasing a friendly photo of your team.
- Engage with other brands and communities on Facebook. Remember, Facebook is a social network. So get social! A simple like or comment on another company’s post can help draw their attention to your page. This can bring up the opportunity to cross-promote your business so both of you gain more Facebook likes. Look for Facebook groups that share the same passions as your brand and start following, commenting, and liking their content. You never know where it could go!