How to Identify and Engage Your Target Audience
The key to making the most of your Social Media strategy is properly identifying and engaging your target audience. Knowing who you’re targeting and making the most of your various Social Media platforms will go a long way towards continuing to work with existing clients and even turning prospects into customers.
Know Your Audience
By serving your customers in your area, you already have a good idea about who you’re marketing to. You likely know the average age of your customer, the kind of neighborhood they live in and how much they’re willing to spend on services. Through interactions, you’ve probably also learned where your customers work and what they do for fun. Use all of this to your advantage when cultivating a Social Media strategy. Appeal to your “ideal client” based on who you currently work with as well as the kind of client you hope to attract moving forward.
Learn Where they Spend Their Time
People spend a lot of time online, particularly on Social Media. Most platforms offer informative demographics that can help you understand what sites your clients spend most of their time on, and at what time or day they are especially active on these sites. This can help you schedule your posts at times when they are most likely to reach the maximum amount of people.
Understand What You Can Offer Them… Beyond Services
Your customers will regard you as a leading expert in your field, so it’s important to understand what you can offer them as a professional in your industry. Beyond services, your customers also look to you for tips, education and easy-to-digest information on the work that you do. Additionally, it keeps your customers engaged and your business front-of-mind so that you get the call when they are in need of your services.