Your About Us page is one of the most visited pages on your Website. Essentially, it’s an opportunity to introduce your business to your guests. People need to know whether or not your business can deliver what they’re looking for. Make sure to describe yourself: are you a big or small company? How long have you been in business for? Where are you based? Who are your company leaders?
You also want to make your core values as clear as possible. While you may offer the same services as other companies, the values with which you deliver them are what set you apart. What makes you special is what will motivate people to choose you over your competitors.
When writing your About Us page, be sure to use facts - not hype. Clearly explain which problems you solve, how you solve them and why. Earning trust through honesty and transparency is an excellent way to convert high quality leads into sales.
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