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Is Live Chat a “Do” or a “Do Not” For Your Business?

8/31/20 5:51 PM / by Joe DeWitt

In today’s competitive marketing landscape, business owners cannot be picky when it comes to establishing lines of contact with interested customers. This is especially true given that many of them will not want to jump on a phone call with you, and they may not want to email either. Online prospects want something instant and convenient. What they want is Live Chat.

If you are not sure about what Live Chat is, you may have already seen it on popular Websites. Live Chat integrations are typically found in the lower right corner of a page, with a little prompt that that asks something like, “How can I help you today?” Live Chat has gained a lot of popularity over the years because, as the name implies, it’s a fast, instant way to connect with a business that offers a service you need.

What sets good Live Chat features apart from the not-so-good ones lies in the behind the scenes. Some companies like to use automated chat integrations (meaning, customers speak to a robot), but this can turn your clients away. At the end of the day, people want to speak to other people – and not some bot with limited answering capabilities. Even the most advanced software can falter when prospects start asking questions particular to your company and its services.

The best Live Chat is one that is available at all hours of the day. Believe it or not, 43% of Live Chat messages come through after business hours. With the right service, you can continue to interact with these folks and transform them into leads that you can connect with the next morning. If your Live Chat isn’t able to take these inquiries, you can expect them to leave for a company that does have an active system ready.

So How Can You Set Up Live Chat So You Can Get More Leads?

If you want to establish a new way of connecting with interested customers and get more leads at all hours of the day, Live Chat is right for you – as long as it is monitored by real-life human beings that can answer your company’s messages. You should aim to avoid using automated bots, because people want to talk to people.

Some providers also include an SMS Text-to-Chat feature, in case a prospect would rather communicate by texting. Advanced options may even connect the Chat to Facebook and set up instant calls – so that conversations can go wherever the prospect wants. Any line of communication should be worth your time when it results in a lead for you.

If you’re ready to step your company’s game up and hear from more leads, consider a Live Chat solution today. Market Hardware has an affordable and highly customizable solution available. Contact us today if you’re interested in pricing or want more information!

Topics: Web Marketing, Website Best Practices

Joe DeWitt

Written by Joe DeWitt

Market Hardware Content Marketing Expert