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Market Hardware CEO Brian Kraff to Speak at ACCA Conference

2/1/09 12:00 AM / by Catherine Killian

Kraff chosen to present based on expertise in fields of social media; online marketing

BETHESDA, MD – February, 2009 – Market Hardware announced today that Brian Kraff, founder and CEO of Market Hardware, will speak at the 41st Annual ACCA Conference & Indoor Air Expo on February 24-26 in Fort Worth, Texas.

Kraff spoke at the 2008 ACCA Conference & Indoor Air Expos and was requested to return after last year's standing room-only session. The topic of this year's session is "Social Networks & The New Face of Online Marketing." Kraff will bring great expertise on the subject matter thanks to his knowledge of online marketing.

The 2009 seminar is designed to help HVAC contractors better manage their reputation via constant two-way communication with clients. Of course, one of the best tools for doing so is social media. This evolving platform provides many opportunities for small business owners to connect with consumers. In order to help teach attendees, the following outline will be utilized:

Session Outline

30 slide PowerPoint Presentation rich with visuals. Discussion is held in an informal lecture setting. Brian will engage the audience with humor and encourage questions throughout the presentation.

  • 25 min - Social Networking in 2009 (Twitter, Facebook, etc)
  • 15 min - Google Maps Optimization
  • 15 min - Online Ratings & Reviews
  • 15 min - Q & A

"Market Hardware's experience in delivering HVAC-specific web marketing services makes us an excellent fit for this event," stated Kraff. "We appreciate the recognition and the chance to share our 'on the ground' view of current market strategies."

Kraff was a part of the group of marketing experts who developed the pay-per-click model of Web marketing in 1996, the pay-per-lead model in 1997, and has been at the forefront of getting customers from the Web ever since.

Kraff regularly speaks at tradeshow conferences throughout the country. His experience makes him a popular speaker and has helped him develop into a nationally-known web marketing expert. Kraff received a Bachelors of Arts from Cornell University and a Masters in Business Administration in Finance from Columbia Business School, where he focused on Managing New Ventures.

Catherine Killian

Written by Catherine Killian

Market Hardware Content Marketing Expert