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Market Hardware CEO Brian Kraff to Speak at IEC Conference

7/3/08 12:00 AM / by Joe DeWitt

Kraff chosen to present based on expertise in field of Internet Marketing

BETHESDA, MD – July, 2008 – Market Hardware announced today that Brian Kraff, founder and CEO of Market Hardware, will speak at the IEC National Expo on October 29-November 1, in Atlanta.

The topic of this year's session is "Getting #1 on Google." Kraff, a veteran Internet marketer, will bring extensive expertise on the subject matter to the conference.

The 2008 seminar is designed to help electrical contractors improve their online brand image and increase lead volume from various search engines. The seminar will help contractors learn how to do so, using the following learning objectives:

  • How to design your website so it passes the '15-Second Test.'
  • The 3 kinds of search engines results - Natural, Local, Sponsored – and why each matters.
  • Understanding buzz words such as: "Pay-Per-Click" and "Search Engine Optimization."
  • Why Google Maps provides the most "bang for the buck."

"Market Hardware's experience in delivering electronic industry-specific web marketing services makes us an excellent fit for this event," stated Kraff. "We appreciate the recognition and the chance to share our 'on the ground' view of current market strategies."

Kraff was a part of the group of marketing experts who developed the pay-per-click model of Web marketing in 1996, the pay-per-lead model in 1997, and has been at the forefront of getting customers from the Web ever since.

Kraff regularly speaks at tradeshow conferences throughout the country. His energetic delivery and deep industry experience make him a popular speaker and have earned Kraff a following as a nationally-known web marketing expert. Kraff received a Bachelors of Arts from Cornell University and a Masters in Business Administration in Finance from Columbia Business School, where he focused on Managing New Ventures.

Joe DeWitt

Written by Joe DeWitt

Market Hardware Content Marketing Expert