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Market Hardware SVP James Short to Speak at C.H.I. Dealer's Conference

3/18/10 9:45 AM / by Joe DeWitt

Short chosen to present based on expertise in field of Internet Marketing

BETHESDA, MD – March, 2010 – Market Hardware announced today that James Short, Senior Vice President of Market Hardware will speak at the 2010 C.H.I. Overhead Doors Distributor's Meeting on March 11, in Champaign, IL.

The topic of this year's session is "Getting #1 on Google." Short will bring great expertise on the subject matter thanks to his knowledge of online marketing.

The 2010 seminar is designed to help garage door contractors improve their online brand image and increase lead volume from various search engines. The seminar will help contractors learn how to do so, using the following learning objectives:

  • How to design your website so it passes the '15-Second Test.'
  • The 3 kinds of search engines results - Natural, Local, Sponsored – and why each matters.
  • Understanding buzz words such as: "Pay-Per-Click" and "Search Engine Optimization."
  • Why Google Maps provides the most "bang for the buck."

"Market Hardware's experience in delivering garage door-specific web marketing services makes us an excellent fit for this event," stated Short. "We appreciate the recognition and the chance to share our 'on the ground' view of current market strategies."

Short has led all sales and business development efforts since co-founding Market Hardware in 2003. In addition to managing and mentoring a staff of twelve Website and Search Engine Marketing consultants, he also spearheads partner development, such as Market Hardware's relationships with National Trade Associations, GE Money, and Pella Windows.

Joe DeWitt

Written by Joe DeWitt

Market Hardware Content Marketing Expert