Market Hardware to Host Search Marketing Webinar for Pet Care Association
By Catherine Killian
Market Hardware Content Marketing Expert
IBPSA members to learn about a range of topics related to Social Media, SEO
BETHESDA, Md. – January 2015 – Market Hardware announced they will be conducting an online Webinar on January 21 at 2:00 p.m (EST) for members of the International Boarding and Pet Services Association.
The session, titled “How to get more NEW client calls from Google in 2015,” will be presented by Brian Kraff, founder and CEO, Rebecca Hussey, Chief Social Officer, and Matt Horn, SEO Team Lead. Each presenter brings several years of Internet marketing expertise in addition to familiarity with the pet care industry.
The Webinar is designed to educate IBPSA members about Search Engine Optimization, from the fundamentals to more complex strategies, both of which can help ultimately increase lead volume. Participants will learn proven techniques, using the following learning objectives:
- What SEO providers are really doing behind the scenes
- What factors affect search ranking
- How to weed out companies who use unapproved optimization tactics
“There are tons of companies that will tell you they can manage your SEO, it’s important to do your research in finding one with a proven track record and the one best suited for your company,” says Kraff. “We’re excited to share our proven SEO methods with members of IBPSA, one of our many valued partners”
Kraff regularly speaks at tradeshow conferences throughout the country. His energetic delivery and deep industry experience make him a popular speaker and have earned Kraff a reputation as a nationally-known web marketing expert.