|If I hadn't watched any NFL games this year, I would be shocked if you told me the Detroit Lions were one of the best teams in the league. I find it nearly impossible to keep track of every game even with today's technology. However, as I found myself watching post-game shows and browsing game recaps, I noticed something – we are all naturally inclined to listen to others when we need to be updated about a topic we are unfamiliar with. So when commentators and other experts tell me Matthew Stafford – the third year quarterback for the Lions – is an elite player and his team are legitimate playoff contenders for the first time since 1999, I believe it.Imagine my excitement when I made the connection between the Detroit Lions and the business world. No really — imagine you are a web geek like me. When consumers need advice about a company or product, they don't just make assumptions and go with the first plumber to knock at their door. They do some research online, get word of mouth referrals, and arm themselves with knowledge before they make a hiring decision.That's why web marketing can play a major role when it comes to customer retention. Repeat clients are the most reliable source of revenue for established businesses and are generally the most profitable customer segment.
Today, businesses who want to remain competitive and keep their best customers should consider these three Web marketing suggestions: