We’re happy to feature one of our long-standing clients this month, My Second Home Pet Resort.
To Market Hardware's "One Thing," a series of tips and newsworthy updates that we want you to know about. At any given time, feel free to check back to find One Thing you can improve upon. When you stack up a lot of small improvements within your Web Marketing, you'll start to see the BIG positive results your business deserves.
- How to use the holidays to your advantage on Social Media
- Use the holidays as a time to reach out to your followers. It’s as simple as wishing people a Happy New Year, but the goal is to let your customers know you value them.
- Around this time of year everyone is looking for a great deal – so provide your followers one! It can be as simple as providing a free consultation or “Your first hour FREE”. Offer a deal that is valuable to your followers, but can also generate more business.
PRO TIP: Add a specific hashtag to your deal to monitor the conversation. #MHholidays
- Update your Social Media pages to a holiday or winter theme. Keep it brand specific, and get creative! Own a pet resort? Change your cover photo to some dogs playing in the snow.
- Have a great recipe? Share it – remember we want to stay timely and relevant, holiday cookies and drinks are a great way to provide some additional value and grab your followers’ interest.
In August, Facebook announced yet again they have changed it's News Feed algorithm with the goal of providing higher quality content to users. As this has rolled out, we've learned more and more how this change affects your business's page.
Following our post on the importance of blogging unique content, we received an influx of calls from clients asking for recommendations on what they should be posting. The importance of blogging frequently shows the search engines that you have a website that’s consistently updated with fresh new content. In doing so, we’ve continued to see ranking improvements for our clients who blog regularly.
Here's why Google+ Local matters to your business
Google revamped their local search results yet again, this time rebranding it as “Google+ Local.” The new look, which is already live, integrates users’ recommendations and emphasizes ratings from friends on Google+ to provide more accurate information about local businesses.
My wife and I are planning on surprising the kids this summer, and we’ve been going back and forth about what they would want. If you ask me, I say a 10-game ticket pack to see the Washington Nationals and Bryce Harper play. She’s in favor of taking the young ones down to Disney World for a weekend.The answer, which I guess I could have anticipated, was: “Maybe we can do both.” Now we’re not big-spenders by any means, but we’ve been better about saving our money recently, and when it comes to the kids’ happiness, it would be worth it. So as I browse through which baseball games to see while looking up hotels in Orlando, my mental multi-tasking got me thinking about this month’s newsletter.
Is your business ready for this $100 billion goldmine?
Mark Zuckerberg made Facebook available for public trade on May 18th, a move that is expected to value Facebook between 80 and 100 billion dollars, which would make Facebook’s Initial Public Offering (IPO) bigger than goliath companies like Disney, Amazon and McDonalds.
Virtual bulletin board Pinterest boasting over 10 million users
The latest social media thrill has many small business owners scratching their heads debating whether it can be a useful sales tool. We want to help you look smart and learn what Pinterest is so you can make an early call on when to invest in this trend.
How did April Fools' Day actually start?