Prospective customers find your information in a variety of ways. According to SEO Tribunal, 97% of people get more info about a local company online than anywhere else. This is why so many companies run marketing campaigns to show up higher in organic search engine results (through SEO) or run ads on popular Websites (with Display Ad Retargeting).

There’s one place that prospects often look for information, however, that doesn’t cost you a penny.

In uncertain times like these, many business owners will desperately attempt to prioritize the best ways to keep their operations going and their staff busy.  Chances are, some contractors will make knee-jerk reactions - and who could blame them? 

This guest blog was provided by Julia Clem, a member of the marketing team at Best Pick Reports.

Your end goal when structuring your Website should be to optimize user experience. Your site needs to be structured in a way that guides users through certain steps you want them to take. Whether it’s filling out a consultation form, learning more about your product or service, or signing up for a newsletter, you want them to be able to do so as easily as possible.

This guest blog was provided by Julia Clem, a member of the marketing team at Best Pick Reports. 

Lead generation should be a top priority when building your Website. While you may be able to attract visitors, you won’t be able to get any new customers unless you convert those visitors into leads.

Calls-to-action (CTAs) play a key role in lead generation because they help customers get from one step to another. They help guide Website visitors toward a purchasing decision. Optimizing your CTAs for maximum conversions is one of the best ways to create sales. A CTA that compels is a CTA that sells!

Redesigning your Website is much more than a cosmetic makeover; these days, it’s a business necessity. The Internet has been rapidly evolving over the last 5 years, and your Website should demonstrate that your business is keeping up with the trends. Here are a few signs your site may be due for a rebuild:

User experience is one of the most important factors when evaluating your Website. If you’ve tested your Website’s usability and seen poor results, here are some simple ways to improve it:

This article is part of a series of guest posts from friends, partners and trusted experts. We're proud to feature this post from PaySimple, specialists in online payment software solutions. If you'd like to learn more about accepting payments on your Website, we encourage you to join us on our upcoming Webinar!