2020 certainly has been the year of curveballs, especially for small businesses. And when you pair all of this uncertainty with businesses that primarily work face-to-face with customers, Plan B turns to C turns to… you get the picture! In today’s world, where in-person interactions are becoming less common, there’s a newer and smarter way to get your business’ information in front of the folks that should see it.
Do you remember using the Internet 15-20 years ago? There were dial up modems, pages loading an inch at a time, and certainly no exchange of credit card information online. Nowadays, our mobile devices are able to recognize our faces!
When the playing ground has changed as much as it has, there’s no use in approaching the Web the same way you did years ago. This same logic should also apply to your company’s Web Marketing strategy...
More and more businesses are solving for the challenge of distracted Website visitors with Display Retargeting. It's effective due to the amount of Website visitors that aren't ready to become customers right away, and just need an extra reminder to contact your business. With the right practices and tips, you can boost your Display Retargeting campaign to new heights. Here are some tips for implementing this popular advertising strategy: