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Strategically Pick Locations to Better Optimize Your Web Marketing

4/1/21 1:06 PM / by Joe DeWitt posted in SEO, Web Marketing, Retargeting

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Your prospects’ location is one of the most influential factors to consider when getting an online campaign started. Whether you’re using SEO to get noticed in your market’s search results or GeoFencing to send Display Advertisements to specific streets or neighborhoods, there’s a lot to think about before casting your digital net...

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Client Webinar Preview: Key Google Trends You Can’t Ignore in 2021

2/1/21 5:45 PM / by Joe DeWitt posted in SEO, Web Marketing, Website Best Practices, Retargeting

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Few things in today's market are prone to staying the same. That includes customer expectations, technology, and – most importantly – your marketing strategy. In the Web Marketing world, things can change at the drop of a hat. More often than not, it’s Google dropping the “hat.”

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GeoFencing: Our Secret to Driving New Customer Calls

10/6/20 8:34 AM / by Joe DeWitt posted in Web Marketing, Retargeting

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2020 certainly has been the year of curveballs, especially for small businesses. And when you pair all of this uncertainty with businesses that primarily work face-to-face with customers, Plan B turns to C turns to… you get the picture! In today’s world, where in-person interactions are becoming less common, there’s a newer and smarter way to get your business’ information in front of the folks that should see it.

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Display Retargeting 101: What You Need to Know

7/31/19 10:53 AM / by Joe DeWitt posted in Web Marketing, Retargeting

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Do you remember using the Internet 15-20 years ago? There were dial up modems, pages loading an inch at a time, and certainly no exchange of credit card information online. Nowadays, our mobile devices are able to recognize our faces!

When the playing ground has changed as much as it has, there’s no use in approaching the Web the same way you did years ago. This same logic should also apply to your company’s Web Marketing strategy...

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Quick Tips to Improving Your Display Retargeting Campaign

8/21/18 11:00 AM / by Market Hardware posted in Retargeting

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More and more businesses are solving for the challenge of distracted Website visitors with Display Retargeting. It's effective due to the amount of Website visitors that aren't ready to become customers right away, and just need an extra reminder to contact your business. With the right practices and tips, you can boost your Display Retargeting campaign to new heights. Here are some tips for implementing this popular advertising strategy:

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