While Web Marketing best practices change frequently, one strategy has remained supreme: managing a blog. Writing a blog is an excellent way to build your brand, drive links to your Website and improve your relevance online. However, like any tool, you get the most out of it when you use it correctly and thoughtfully...
As we all hunker down this winter to keep safe (and warm!), it’s important to look forward and figure out your 2021 marketing strategy. Pandemic aside, more and more customers are flocking to the Web to find the services they need. If you haven’t already, ask yourself about what you have done to show up online where it benefits your business.
Forward-thinking businesses had it easy a decade ago… If they chose to run an SEO campaign, the lack of competition when it came to Web Marketing made it easy to show up on Page One and get their phones ringing. 2020 presents a different story. An unprecedented amount of small businesses are running Search Engine Optimization campaigns, meaning you can’t just run an SEO campaign – you have to run an effective SEO campaign using the Web’s latest best practices.
If the New Year isn’t enough to spark interest in setting lofty goals for the months ahead, a change in the decade surely will. As we welcome 2020 and all of the potential opportunities that lie before us, it’s important to understand what the objectives for your business are and how you plan to achieve them.
It’s easy for things to fall through the cracks when running your company and managing your employees are your main priorities. Day-to-day activities can easily sidetrack your goals of growing your business and owning your local market. It’s for these reasons that many small businesses don’t pay much attention to where they exist online. Your company’s Google ranking is not something that should fall off your radar.
The journey to the number one ranking on Google differs across cities, towns and industries. But generally speaking, it’s safe to say that proper keyword placement, quick page load speed and quality content are the best bets for SEO growth. These strategies make it easy for Google to match searchers with results that are most relevant to them.
On the other end of the spectrum, there are a few strategies you need to avoid if your goal is to improve your ranking.
The success of SEO efforts relies on the ability to pick and choose strategies that keep you above the competition in your area and industry. Knowing how to track and analyze the results of your campaigns is just the first step in improving your results. Here are just a few key metrics to pay attention to when looking at your SEO campaigns.
Your end goal when structuring your Website should be to optimize user experience. Your site needs to be structured in a way that guides users through certain steps you want them to take. Whether it’s filling out a consultation form, learning more about your product or service, or signing up for a newsletter, you want them to be able to do so as easily as possible.
One common mistake when building an SEO strategy is the “set it and forget it” approach. Top businesses know the importance of constant updates based on trends and changes in rankings. That's what helps those businesses maintain their top rankings online.
Getting your Website to rank high among competitors in your area is no easy task. Search Engine Optimization can be an instrumental tool to achieve a competitive advantage but only if it is done correctly. Picking and choosing the right keywords for your campaign goes beyond just choosing the simplest terms. Cleaning up the way you implement your search terms is a good start.