One common misconception about building a successful SEO campaign is the “set it and forget it” approach. There should be constant updates based on the results you are receiving from the techniques you implement.
Getting your Website to rank high among competitors in your area is no easy task. Search Engine Optimization can be an instrumental tool to achieve a competitive advantage but only if it is done correctly. Picking and choosing the right keywords for your campaign goes beyond just choosing the simplest terms. Cleaning up the way you implement your search terms is a good start.
Today’s world is becoming more and more mobile-friendly. And starting this month, Google has quickly rolled out their mobile-first index. If you're set up on WebMaster Tools, chances are you received a notice already. If not, here's what you have to do to take action.
When taking a look at SEO trends, Google has always taken a priority in scanning Meta descriptions and pages for relevant keywords. While this is certainly not breaking news, Google is going to be asking for more out of your SEO efforts.
Your Google My Business listing appears to be headed toward the upper tier of the most important Web Marketing tools in 2018, based on recent information we learned directly from Google reps earlier this month at LSA Chicago. Here's how that little panel on your search screen could grow your business this year...
No matter what kind of Smartphone device you have, you have probably used the voice search functionality. Mobile devices are making it easier and easier to get the information you need faster than ever. Maybe you’ve only asked your device to “Call Mom” or “Get Directions,” but as people get more comfortable talking to phones, voice search will get more popular.
The way you search online has become more personalized than ever. Locations, browser history, previous searches, and more all feed into what shows up on your search results. Personalization takes into account traditional ranking factors as well as information that search engines store about the user making the search. Knowing that Google and other search companies use personalization, it is important to understand how it might affect your SEO tactics.
Search Engine Optimization (SEO) and Social Media Management are both important components of a successful online marketing strategy. On their own, each provides a multitude of benefits: Social Media Management provides an opportunity to interact with your clients and highlight your industry knowledge, while Search Engine Optimization allows consumers to find your business based on your expertise and services offered. Combined, Social Media Management and Search Engine Optimization can help convert prospects into clients, re-engage customers, and bring attention to your business and Website. Let’s take a look at some of the benefits of using Social Media to help with SEO:
Google has just announced that a new ranking metric will go into effect later this year. The newest update showcases using mobile page speed as a ranking in mobile search results. So what does this mean for you and your SEO efforts?
Linking educational, informational content to your Website has been proven to help boost SEO results. But if you have fallen prey to bad SEO services that use bad links to promote your Website, getting rid of these links should be at the top of your priority list.