The way you search online has become more personalized than ever. Locations, browser history, previous searches, and more all feed into what shows up on your search results. Personalization takes into account traditional ranking factors as well as information that search engines store about the user making the search. Knowing that Google and other search companies use personalization, it is important to understand how it might affect your SEO tactics.
Search Engine Optimization (SEO) and Social Media Management are both important components of a successful online marketing strategy. On their own, each provides a multitude of benefits: Social Media Management provides an opportunity to interact with your clients and highlight your industry knowledge, while Search Engine Optimization allows consumers to find your business based on your expertise and services offered. Combined, Social Media Management and Search Engine Optimization can help convert prospects into clients, re-engage customers, and bring attention to your business and Website. Let’s take a look at some of the benefits of using Social Media to help with SEO:
Google has just announced that a new ranking metric will go into effect later this year. The newest update showcases using mobile page speed as a ranking in mobile search results. So what does this mean for you and your SEO efforts?
Linking educational, informational content to your Website has been proven to help boost SEO results. But if you have fallen prey to bad SEO services that use bad links to promote your Website, getting rid of these links should be at the top of your priority list.