So, you’re posting on Social Media and making a concerted effort to maintain the quality and quantity of your content. But, are you tracking your marketing efforts after the posts launch? Do you know how to analyze metrics to help you improve your efforts? Tracking your social activity will help your brand communicate more effectively and provide content that resonates with your audience. Here are a few ways to track your metrics and improve your Social Media Marketing:

Social Media is an ever changing field of technology that brings us new tools and new techniques constantly. Social Media strategies are evolving in order to deliver more personalized messages to create a community of engaged fans. But, don’t be distracted by numbers! It’s far more important to have higher forms of engagement from a smaller social following than a large following that doesn’t like, share or comment on your posts.

Differentiating your brand from its competitors is critical to your success on Social Media. You must find an audience and appeal to them. If you build a brand personality, your followers will become brand advocates. Of course, this is easier said than done. Building a brand persona takes a concentrated effort, and its management must be maintained.

How many likes does your Facebook page have? If you are an avid Social Media user, you probably know this number by heart. Getting likes on your Facebook page is a critical part of your Social Media marketing strategy. So, how do you do it? It begins by working to create content that has real value for your audience, and in return making your brand likeable. Here are some tactics to use to get more Facebook likes:

The key to making the most of your Social Media strategy is properly identifying and engaging your target audience. Knowing who you’re targeting and making the most of your various Social Media platforms will go a long way towards continuing to work with existing clients and even turning prospects into customers.

Search Engine Optimization (SEO) and Social Media Management are both important components of a successful online marketing strategy. On their own, each provides a multitude of benefits: Social Media Management provides an opportunity to interact with your clients and highlight your industry knowledge, while Search Engine Optimization allows consumers to find your business based on your expertise and services offered. Combined, Social Media Management and Search Engine Optimization can help convert prospects into clients, re-engage customers, and bring attention to your business and Website. Let’s take a look at some of the benefits of using Social Media to help with SEO:

We place a lot of emphasis on the type of content that you should be posting to your Social Media pages, but that is only one component of a successful Social Media strategy. Understanding the things that you shouldn't post is just as important as knowing what to post; in particular, the type of content and language that your clients do or do not want to see.

If your 2018 Social Media marketing goals have anything to do with being more productive, managing your time wisely, or improving your ROI on your marketing efforts, then you should be using these Social Media apps to help you. Each of these will help you save time and money, and keep you updated on all the latest Social Media trends.

Our friends at ReviewBuzz wrote another informative piece about social proof and why it's such a moneymaker: 

If you haven’t already developed a solid Social Media plan for the New Year, this month is a great time to start. Social Media is a fun and easy way to communicate with your existing client base and potential customers. When integrated properly into your marketing strategy, Social Media can help turn leads into new sales and previous sales into returning customers.