Calls-to-action (CTAs) play a key role in lead generation because they help customers get from one step to another. They help guide Website visitors toward a purchasing decision. Optimizing your CTAs for maximum conversions is one of the best ways to create sales. A CTA that compels is a CTA that sells!
User experience is one of the most important factors when evaluating your Website. If you’ve tested your Website’s usability and seen poor results, here are some simple ways to improve it: