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Designing Your Site Structure to Please Visitors AND Search Engines

12/7/18 4:00 PM / by Alison MacDonald posted in Web Marketing, SEO, General Posts

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Your end goal when structuring your Website should be to optimize user experience. Your site needs to be structured in a way that guides users through certain steps you want them to take. Whether it’s filling out a consultation form, learning more about your product or service, or signing up for a newsletter, you want them to be able to do so as easily as possible.

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Building a Lead-Generating Website

11/7/18 1:00 PM / by Alison MacDonald posted in Web Marketing, General Posts

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Lead generation should be a top priority when building your Website. While you may be able to attract visitors, you won’t be able to get any new customers unless you convert those visitors into leads.

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Best Ways to Avoid a High Bounce Rate

10/21/18 12:45 PM / by Market Hardware posted in Web Marketing, Website Best Practices

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As more and more companies build their online presence, it has become increasingly difficult to engage potential customers through the likes of landing pages. An average or sub-par experience just won’t cut it anymore. When visitors come in contact with your landing page, are you seeing a high bounce rate?

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How to Design Compelling Calls-to-Action

10/7/18 5:00 PM / by Alison MacDonald posted in Web Marketing, General Posts

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Calls-to-action (CTAs) play a key role in lead generation because they help customers get from one step to another. They help guide Website visitors toward a purchasing decision. Optimizing your CTAs for maximum conversions is one of the best ways to create sales. A CTA that compels is a CTA that sells!

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Quick Ways to Improve Your Website's Usability

8/7/18 10:00 AM / by Alison MacDonald posted in Web Marketing, General Posts

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User experience is one of the most important factors when evaluating your Website. If you’ve tested your Website’s usability and seen poor results, here are some simple ways to improve it:

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5 Web Design Trends to Watch for in 2018

1/23/18 10:26 AM / by Market Hardware posted in General Posts, Web Marketing

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With the New Year upon us, be on the lookout for revamped Websites with new design practices in 2018. Here are 5 new trends to watch for this year:

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