While Web Marketing best practices change frequently, one strategy has remained supreme: managing a blog. Writing a blog is an excellent way to build your brand, drive links to your Website and improve your relevance online. However, like any tool, you get the most out of it when you use it correctly and thoughtfully...

As we all hunker down this winter to keep safe (and warm!), it’s important to look forward and figure out your 2021 marketing strategy. Pandemic aside, more and more customers are flocking to the Web to find the services they need. If you haven’t already, ask yourself about what you have done to show up online where it benefits your business.

2020 has proven to be one of the most unpredictable years in history, yet time moves on, and 2021 is right around the corner. If you haven’t crafted your 2021 business plan, now is the time to do so! Planning your company’s marketing strategy can help to minimize uncertainty and drive new customers.

2020 certainly has been the year of curveballs, especially for small businesses. And when you pair all of this uncertainty with businesses that primarily work face-to-face with customers, Plan B turns to C turns to… you get the picture! In today’s world, where in-person interactions are becoming less common, there’s a newer and smarter way to get your business’ information in front of the folks that should see it.

In today’s competitive marketing landscape, business owners cannot be picky when it comes to establishing lines of contact with interested customers. This is especially true given that many of them will not want to jump on a phone call with you, and they may not want to email either. Online prospects want something instant and convenient. What they want is Live Chat.

The age of self-quarantine has gifted us all with extra time to take part in hobbies or cross items off our to-do lists. If you’ve already made banana bread or planted tomatoes, we suggest you shift your focus to your company’s Website. As technology grows each day and design trends fluctuate, the opportunity to improve your Website is always available!

“How can I bounce back from the Coronavirus era and make the most out of the second half of my year?” That’s a big – and increasingly important question.

Chances are you already have several marketing programs in place to drive traffic to your Website. And as regulations start to loosen up, many of your consumers will be looking for your services online. But with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression on visitors?

In uncertain times like these, many business owners will desperately attempt to prioritize the best ways to keep their operations going and their staff busy.  Chances are, some contractors will make knee-jerk reactions - and who could blame them? 

In all industries, you will find some companies that are genuine, and some that may be in it for the sale and… that’s it. The Web Marketing industry is no different, unfortunately. There are 'The Bad Actors' who will take advantage of their non-techie customers. Alas, it really can be difficult to sniff out 'The Good Guys'.

If the New Year isn’t enough to spark interest in setting lofty goals for the months ahead, a change in the decade surely will. As we welcome 2020 and all of the potential opportunities that lie before us, it’s important to understand what the objectives for your business are and how you plan to achieve them.