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Is Live Chat a “Do” or a “Do Not” For Your Business?

8/31/20 5:51 PM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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In today’s competitive marketing landscape, business owners cannot be picky when it comes to establishing lines of contact with interested customers. This is especially true given that many of them will not want to jump on a phone call with you, and they may not want to email either. Online prospects want something instant and convenient. What they want is Live Chat.

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3 Quick-Fix Tips to Improve Your Website Today

7/29/20 9:26 AM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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The age of self-quarantine has gifted us all with extra time to take part in hobbies or cross items off our to-do lists. If you’ve already made banana bread or planted tomatoes, we suggest you shift your focus to your company’s Website. As technology grows each day and design trends fluctuate, the opportunity to improve your Website is always available!

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6-Step Website Checklist for a Post-Covid World

6/3/20 2:18 PM / by Alain Parcan posted in Web Marketing, Website Best Practices

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“How can I bounce back from the Coronavirus era and make the most out of the second half of my year?” That’s a big – and increasingly important question.

Chances are you already have several marketing programs in place to drive traffic to your Website. And as regulations start to loosen up, many of your consumers will be looking for your services online. But with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression on visitors?

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5 Web Marketing Strategies to Reduce Coronavirus Disruption to Your Business

4/3/20 12:22 PM / by Alain Parcan posted in General Posts, Web Marketing

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In uncertain times like these, many business owners will desperately attempt to prioritize the best ways to keep their operations going and their staff busy.  Chances are, some contractors will make knee-jerk reactions - and who could blame them? 

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How a Trustworthy Web Marketing Partner Should Set Itself Apart

3/4/20 10:41 AM / by Joe DeWitt posted in Web Marketing

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In all industries, you will find some companies that are genuine, and some that may be in it for the sale and… that’s it. The Web Marketing industry is no different, unfortunately. There are 'The Bad Actors' who will take advantage of their non-techie customers. Alas, it really can be difficult to sniff out 'The Good Guys'.

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Get 20/20 Vision into Your Company’s 2020 Web Marketing Strategy

1/2/20 11:29 AM / by Joe DeWitt posted in SEO, Web Marketing, Reputation Management

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If the New Year isn’t enough to spark interest in setting lofty goals for the months ahead, a change in the decade surely will. As we welcome 2020 and all of the potential opportunities that lie before us, it’s important to understand what the objectives for your business are and how you plan to achieve them.

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How Web Marketing Can Find You New Employees

11/1/19 8:22 AM / by Joe DeWitt posted in Web Marketing

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Web Marketing is a common solution to many business problems. Customers don’t know what you offer? Build a good services menu. Need to build relevance in your target markets? Run an SEO campaign.

But, there’s another solution that Web Marketing can provide, and it’s for an increasingly common business problem... finding new employees.

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Tune Up Your Website to Close More Sales this Fall

8/29/19 10:11 AM / by Alain Parcan posted in Web Marketing, Website Best Practices

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If you’re looking at the fall season as a last chance to meet your revenue goals for the year, it may be a good time to evaluate your Website. Chances are, you already have several marketing programs in place to drive traffic to it, but with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression?

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Display Retargeting 101: What You Need to Know

7/31/19 10:53 AM / by Joe DeWitt posted in Web Marketing, Retargeting

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Do you remember using the Internet 15-20 years ago? There were dial up modems, pages loading an inch at a time, and certainly no exchange of credit card information online. Nowadays, our mobile devices are able to recognize our faces!

When the playing ground has changed as much as it has, there’s no use in approaching the Web the same way you did years ago. This same logic should also apply to your company’s Web Marketing strategy...

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Knowing Your Place: How it Pays to Know Your Website’s Rank on Google

5/24/19 5:03 PM / by Alain Parcan posted in SEO, Web Marketing

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It’s easy for things to fall through the cracks when running your company and managing your employees are your main priorities. Day-to-day activities can easily sidetrack your goals of growing your business and owning your local market. It’s for these reasons that many small businesses don’t pay much attention to where they exist online. Your company’s Google ranking is not something that should fall off your radar.

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