2020 has proven to be one of the most unpredictable years in history, yet time moves on, and 2021 is right around the corner. If you haven’t crafted your 2021 business plan, now is the time to do so! Planning your company’s marketing strategy can help to minimize uncertainty and drive new customers.
At Market Hardware, we see ourselves as more than just a vendor; we aim to be your marketing partner, which is why we present a recurring Client Webinar to describe the outline ways to drive new calls. Our next one will focus on “GeoFencing: A Simple Strategy to Get More Customers Online.”
In this blog, we’ll be giving readers a sneak peek at the content they can expect to hear about on Wednesday, November 11th. We encourage you to bring any questions you have to the webinar; we’ll happily answer them during the presentation – or follow up with you after if you can’t make it.
The main topic of our client webinar – and the subject of our last blog post – is GeoFencing. GeoFencing is a style of Display Advertising, which you may know as those ads that follow you around the web. What sets GeoFencing apart is the more targeted approach to who views your ads. With GeoFencing, you set specific location areas – which we call “geo-fences.” These areas can be as broad as you’d like, but you can set your geo-fence to target a precise location, like a neighborhood, a block, and even a specific home or address!
GeoFencing is one of the smartest ways to market your business in 2021, as the targeted nature allows you to aim your ads in the places that mean the most to you. Gone are the days of shelling out thousands to hit an entire city or state!
Search Engine Optimization
Geofencing can be considered one of the newer styles of online marketing, but don’t let that distract you from the importance of SEO (Search Engine Optimization). This form of marketing is more of a long-term strategy and can take longer to see results compared to others. Despite this, SEO is still one of the most significant sources of leads you can ask for as a business owner.
As the title implies, the goal of SEO is to make sure your Website appears as high as possible in search engines when users search for your services. We say “as high as possible” because searchers tend not to look past page one when looking for a service. It can take time for your SEO campaign to hit its stride, especially if you’re in a competitive area. And once it does hit its stride, your SEO campaign requires continual maintenance and engagement to keep your results going.
Modern, Clean Websites
So what do the end results of GeoFencing and SEO have in common? With one click, your targeted users are sent to your Website. Does your Website effectively show your company’s identity, list its services, and give ways for prospects to get in touch with you? Will users be turned off by an outdated design or a slow page load speed?
No matter what forms of marketing you use, your business Website will always be the foundation of your online strategy. From the design to the backend code, your Website must reflect your business at every level.
The above should give you a taste of what to expect from our Webinar on 11/11/2020 at 2 pm EST. Our Vice President of Partnerships, Doug Schatz, will provide an in-depth look at each topic – plus some bonus strategies – to give you a clearer view of how to craft your 2021 Web Marketing plan. Whether you’re a client of ours or someone interested in learning more about these topics, we encourage you to register for our Webinar today!