|"Live Chat" is an easy & affordable upgrade for any website.
I want to share an extremely positive experience I had with a big wireless provider the other day. My apologies to anyone with affection for their wireless company, but yes, my experiences with them have been mostly unfavorable.
However, when I couldn’t figure out how to download a new app onto my old school iPhone 3, I went to AT&T’s website to see if I could find a solution on their FAQ page. I searched around for a bit and somehow ended up “chatting” online with a live representative.
The online representative at AT&T’s website was not only able to diagnose the problem, but also answered some questions for me about the new iPhone 4S and convinced me to upgrade. I started the conversation simply looking for a quick fix and ended up with a shiny new iPhone 4S (which I love!)
The web-marketing geek in me was fired up. Had it not been for the chat feature on the AT&T website, I would have had to drive my phone to an AT&T retailer or wait for an email that I probably would not read for another few days, not to mention the fact that I ended up buying a brand new product.
Live Chat is a new, inexpensive way for your business website to convert visitors into leads. Think of it as phone messaging service for your websites. Click the “start chat” button and your visitors will talk with a real person!
We launched a test of live chat on our own website in June. By August, we knew we had a winner. Come September, we trained our entire account management team on it. Heck, you may have been one of the 500+ chats we have had over the past four months. We looked at the data and found that for each person that submitted a sales-related email from our website, three potential clients used the live chat feature. We were impressed and even a little surprised by the 3:1 ratio of live chats to email submits. (If you haven’t tried out our service or just want to see live chat in action, click here or any of the big blue buttons that say "live chat").
Live chat could be the secret to your marketing success in 2012. Here’s why:
Nearly 70 percent of consumers said a positive referral from a "friend" on Facebook would positively influence their purchase decision.
Source: Morpace Market Research & Consulting
“My motto was always to keep swinging. Whether I was in a slump or feeling badly or having trouble off the field, the only thing to do was keep swinging.”
~ Henry Louis “Hank” Aaron (American baseball player)
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