Your end goal when structuring your Website should be to optimize user experience. Your site needs to be structured in a way that guides users through certain steps you want them to take. Whether it’s filling out a consultation form, learning more about your product or service, or signing up for a newsletter, you want them to be able to do so as easily as possible.

Paid Search, or pay-per-click advertising is known to have a positive impact for many businesses who utilize it. Results are highly measurable and it grants immediate entry into the market. However, costs have steadily increased over the past decade, making it too expensive for some businesses to use. Here's why you may want to give it a try...

Different Social Media platforms can be used in a variety of ways to increase and enhance your business’ online presence. One platform that people often shy away from is Twitter. Twitter can be intimidating to some because of its limited character use, as it can be tough to determine what to post and the best way to use it to promote your business online. So, why use Twitter?

This guest blog was provided by Julia Clem, a member of the marketing team at Best Pick Reports. 

Lead generation should be a top priority when building your Website. While you may be able to attract visitors, you won’t be able to get any new customers unless you convert those visitors into leads.

Most peoples' natural reaction when confronted with criticism is to pretend like it didn’t happen. This is why many business owners ignore negative reviews online. It’s a natural defense mechanism, but that doesn't make it acceptable in today's competitive market.

As more and more companies build their online presence, it has become increasingly difficult to engage potential customers through the likes of landing pages. An average or sub-par experience just won’t cut it anymore. When visitors come in contact with your landing page, are you seeing a high bounce rate?

Calls-to-action (CTAs) play a key role in lead generation because they help customers get from one step to another. They help guide Website visitors toward a purchasing decision. Optimizing your CTAs for maximum conversions is one of the best ways to create sales. A CTA that compels is a CTA that sells!

One common mistake when building an SEO strategy is the “set it and forget it” approach. Top businesses know the importance of constant updates based on trends and changes in rankings. That's what helps those businesses maintain their top rankings online.

So, you’re posting on Social Media and making a concerted effort to maintain the quality and quantity of your content. But, are you tracking your marketing efforts after the posts launch? Do you know how to analyze metrics to help you improve your efforts? Tracking your social activity will help your brand communicate more effectively and provide content that resonates with your audience. Here are a few ways to track your metrics and improve your Social Media Marketing: