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Does Your Website Need a Makeover?

9/7/18 2:00 PM / by Alain Parcan posted in Website Best Practices, General Posts

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Redesigning your Website is much more than a cosmetic makeover; these days, it’s a business necessity. The Internet has been rapidly evolving over the last 5 years, and your Website should demonstrate that your business is keeping up with the trends. Here are a few signs your site may be due for a rebuild:

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Quick Tips to Improving Your Display Retargeting Campaign

8/21/18 11:00 AM / by Market Hardware posted in Retargeting

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More and more businesses are solving for the challenge of distracted Website visitors with Display Retargeting. It's effective due to the amount of Website visitors that aren't ready to become customers right away, and just need an extra reminder to contact your business. With the right practices and tips, you can boost your Display Retargeting campaign to new heights. Here are some tips for implementing this popular advertising strategy:

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Building a Community of Engaging Fans through Social Media

8/15/18 12:30 PM / by Brooke Spallino posted in Social Media

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Social Media is an ever changing field of technology that brings us new tools and new techniques constantly. Social Media strategies are evolving in order to deliver more personalized messages to create a community of engaged fans. But, don’t be distracted by numbers! It’s far more important to have higher forms of engagement from a smaller social following than a large following that doesn’t like, share or comment on your posts.

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Quick Ways to Improve Your Website's Usability

8/7/18 10:00 AM / by Alison MacDonald posted in Web Marketing, General Posts

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User experience is one of the most important factors when evaluating your Website. If you’ve tested your Website’s usability and seen poor results, here are some simple ways to improve it:

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Cleaning Up Keywords to Boost Results

7/28/18 2:20 PM / by Market Hardware posted in SEO

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Getting your Website to rank high among competitors in your area is no easy task. Search Engine Optimization can be an instrumental tool to achieve a competitive advantage but only if it is done correctly. Picking and choosing the right keywords for your campaign goes beyond just choosing the simplest terms. Cleaning up the way you implement your search terms is a good start.

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Optimizing Your Website for Mobile-First Indexing

7/18/18 10:30 AM / by Luke Sherry posted in SEO

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Today’s world is becoming more and more mobile-friendly. And starting this month, Google has quickly rolled out their mobile-first index. If you're set up on WebMaster Tools, chances are you received a notice already. If not, here's what you have to do to take action.

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Building a Social Media Brand Persona

7/15/18 12:30 PM / by Brooke Spallino posted in Social Media

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Differentiating your brand from its competitors is critical to your success on Social Media. You must find an audience and appeal to them. If you build a brand personality, your followers will become brand advocates. Of course, this is easier said than done. Building a brand persona takes a concentrated effort, and its management must be maintained.

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How to Create a Great Navigation Bar

7/7/18 4:00 PM / by Market Hardware posted in Website Best Practices

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One of the most crucial elements of Web design is the navigation bar. In terms of user experience, a poorly-designed nav bar can make your site clumsy and cause visitors to leave. In order to get the most out of this important design feature, there are some guidelines you should adhere to.

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Effective July 2018: Website Security Will Become a "Must-Have"

6/25/18 1:11 PM / by Market Hardware posted in Website Best Practices

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Over the last few months, search engines have increasingly encouraged the use of SSL Certificates to ensure a safe connection when users visit your Website. And now, starting in July, Google Chrome will make it clear any Websites that are missing these certificates as "Not Secure."

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Taking Your Content to Deeper Levels

6/21/18 1:00 PM / by Luke Sherry posted in SEO

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When taking a look at SEO trends, Google has always taken a priority in scanning Meta descriptions and pages for relevant keywords. While this is certainly not breaking news, Google is going to be asking for more out of your SEO efforts.

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