Lead generation should be a top priority when building your Website. While you may be able to attract visitors, you won’t be able to get any new customers unless you convert those visitors into leads.

Most peoples' natural reaction when confronted with criticism is to pretend like it didn’t happen. This is why many business owners ignore negative reviews online. It’s a natural defense mechanism, but that doesn't make it acceptable in today's competitive market.

As more and more companies build their online presence, it has become increasingly difficult to engage potential customers through the likes of landing pages. An average or sub-par experience just won’t cut it anymore. When visitors come in contact with your landing page, are you seeing a high bounce rate?

Calls-to-action (CTAs) play a key role in lead generation because they help customers get from one step to another. They help guide Website visitors toward a purchasing decision. Optimizing your CTAs for maximum conversions is one of the best ways to create sales. A CTA that compels is a CTA that sells!

One common mistake when building an SEO strategy is the “set it and forget it” approach. Top businesses know the importance of constant updates based on trends and changes in rankings. That's what helps those businesses maintain their top rankings online.

So, you’re posting on Social Media and making a concerted effort to maintain the quality and quantity of your content. But, are you tracking your marketing efforts after the posts launch? Do you know how to analyze metrics to help you improve your efforts? Tracking your social activity will help your brand communicate more effectively and provide content that resonates with your audience. Here are a few ways to track your metrics and improve your Social Media Marketing:

Redesigning your Website is much more than a cosmetic makeover; these days, it’s a business necessity. The Internet has been rapidly evolving over the last 5 years, and your Website should demonstrate that your business is keeping up with the trends. Here are a few signs your site may be due for a rebuild:

More and more businesses are solving for the challenge of distracted Website visitors with Display Retargeting. It's effective due to the amount of Website visitors that aren't ready to become customers right away, and just need an extra reminder to contact your business. With the right practices and tips, you can boost your Display Retargeting campaign to new heights. Here are some tips for implementing this popular advertising strategy:

Social Media is an ever changing field of technology that brings us new tools and new techniques constantly. Social Media strategies are evolving in order to deliver more personalized messages to create a community of engaged fans. But, don’t be distracted by numbers! It’s far more important to have higher forms of engagement from a smaller social following than a large following that doesn’t like, share or comment on your posts.

User experience is one of the most important factors when evaluating your Website. If you’ve tested your Website’s usability and seen poor results, here are some simple ways to improve it: