If your Website is underperforming, it can hurt your business. If you feel your Website isn’t generating enough views, rankings, leads or sales, any of the following reasons may be to blame:
Poor User Experience
Anything that makes it difficult to read a Website can push people away. Crowded pages, broken links, unclear navigation, buried content and slow load times all contribute to poor user experience.
Make sure your calls-to-action use language geared towards your viewers, and that each one leads them further along the buying process.
Investing in a mobile-friendly Website is a must these days. More than half of your site traffic is probably generated from mobile devices.
Cannot Be Found
Optimizing your Web pages for search engines is one of the best ways to assure that visitors can find your Website. Make sure to build keywords and meta descriptions into your pages.
If you’re not updating your content on a regular basis, your Website will fall behind. The best way to keep your users happy is by adding new offerings, videos, blog posts and photos; anything to keep your users coming back.
For more advice on maintaining a high-performing Website, be sure to keep up with our blog!