Few things in today's market are prone to staying the same. That includes customer expectations, technology, and – most importantly – your marketing strategy. In the Web Marketing world, things can change at the drop of a hat. More often than not, it’s Google dropping the “hat.”
As we all hunker down this winter to keep safe (and warm!), it’s important to look forward and figure out your 2021 marketing strategy. Pandemic aside, more and more customers are flocking to the Web to find the services they need. If you haven’t already, ask yourself about what you have done to show up online where it benefits your business.
In today’s competitive marketing landscape, business owners cannot be picky when it comes to establishing lines of contact with interested customers. This is especially true given that many of them will not want to jump on a phone call with you, and they may not want to email either. Online prospects want something instant and convenient. What they want is Live Chat.
The age of self-quarantine has gifted us all with extra time to take part in hobbies or cross items off our to-do lists. If you’ve already made banana bread or planted tomatoes, we suggest you shift your focus to your company’s Website. As technology grows each day and design trends fluctuate, the opportunity to improve your Website is always available!
“How can I bounce back from the Coronavirus era and make the most out of the second half of my year?” That’s a big – and increasingly important question.
Chances are you already have several marketing programs in place to drive traffic to your Website. And as regulations start to loosen up, many of your consumers will be looking for your services online. But with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression on visitors?
Websites become stale over time. It's the nature of all things in the tech world. An outdated Website can lead to a reduction in new client flow. If you feel your Website isn’t generating enough new client calls, any of the following reasons may be to blame:
Forward-thinking businesses had it easy a decade ago… If they chose to run an SEO campaign, the lack of competition when it came to Web Marketing made it easy to show up on Page One and get their phones ringing. 2020 presents a different story. An unprecedented amount of small businesses are running Search Engine Optimization campaigns, meaning you can’t just run an SEO campaign – you have to run an effective SEO campaign using the Web’s latest best practices.
If you’re looking at the fall season as a last chance to meet your revenue goals for the year, it may be a good time to evaluate your Website. Chances are, you already have several marketing programs in place to drive traffic to it, but with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression?
When building your Website, it’s important to accurately represent your company’s identity. Your Website is your #1 Marketing resource, after all. While branding and credibility are important, don’t forget the primary goal of your Website: to turn people searching for a service into customers. User experience is the key to a successful Website, which is why it needs to be revisited on a consistent basis.
Even though most companies like yours do the majority of their business over the phone or in person rather than online, having a Website is an essential step to getting in front of potential customers in your service area. Nowadays, your Website is your most valuable marketing tool.
Companies that don’t have a Website lack credibility and miss out on the growing number of customers that do online research before hiring a provider. In one report, researchers found that 63% of consumers primarily use a business’s Website to find and engage with a local service. In other words, businesses without a Website are missing out.