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Tune Up Your Website to Close More Sales this Fall

8/29/19 10:11 AM / by Alain Parcan posted in Web Marketing, Website Best Practices

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If you’re looking at the fall season as a last chance to meet your revenue goals for the year, it may be a good time to evaluate your Website. Chances are, you already have several marketing programs in place to drive traffic to it, but with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression?

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Slow Website Load Speed: Your Biggest Problem in 2019

2/27/19 9:29 AM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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When building your Website, it’s important to accurately represent your company’s identity. Your Website is your #1 Marketing resource, after all. While branding and credibility are important, don’t forget the primary goal of your Website: to turn people searching for a service into customers. User experience is the key to a successful Website, which is why it needs to be revisited on a consistent basis.

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3 Ways to Make Your Website Stand Out

1/28/19 9:53 AM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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Even though most companies like yours do the majority of their business over the phone or in person rather than online, having a Website is an essential step to getting in front of potential customers in your service area. Nowadays, your Website is your most valuable marketing tool.

Companies that don’t have a Website lack credibility and miss out on the growing number of customers that do online research before hiring a provider. In one report, researchers found that 63% of consumers primarily use a business’s Website to find and engage with a local service. In other words, businesses without a Website are missing out.

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Best Ways to Avoid a High Bounce Rate

10/21/18 12:45 PM / by Market Hardware posted in Web Marketing, Website Best Practices

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As more and more companies build their online presence, it has become increasingly difficult to engage potential customers through the likes of landing pages. An average or sub-par experience just won’t cut it anymore. When visitors come in contact with your landing page, are you seeing a high bounce rate?

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Does Your Website Need a Makeover?

9/7/18 2:00 PM / by Alain Parcan posted in General Posts, Website Best Practices

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Redesigning your Website is much more than a cosmetic makeover; these days, it’s a business necessity. The Internet has been rapidly evolving over the last 5 years, and your Website should demonstrate that your business is keeping up with the trends. Here are a few signs your site may be due for a rebuild:

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How to Create a Great Navigation Bar

7/7/18 4:00 PM / by Market Hardware posted in Website Best Practices

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One of the most crucial elements of Web design is the navigation bar. In terms of user experience, a poorly-designed nav bar can make your site clumsy and cause visitors to leave. In order to get the most out of this important design feature, there are some guidelines you should adhere to.

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Effective July 2018: Website Security Will Become a "Must-Have"

6/25/18 1:11 PM / by Market Hardware posted in Website Best Practices

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Over the last few months, search engines have increasingly encouraged the use of SSL Certificates to ensure a safe connection when users visit your Website. And now, starting in July, Google Chrome will make it clear any Websites that are missing these certificates as "Not Secure."

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5 Things People Hate About Your Website

6/7/18 11:00 AM / by Alison MacDonald posted in Website Best Practices

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The worst crime you can commit as a Web marketer is annoying your visitors. Poor user experience can lead to low conversion rates, poor rankings on Google and high page abandonment rates. Here is a list of 5 reasons visitors might hate your Website:

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How to Build a Brand with Web Design

5/7/18 2:00 PM / by Alison MacDonald posted in Website Best Practices

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Your brand is, at the simplest level, a symbol of your business. When branding, it’s important to remain consistent when creating imagery, phrases and logos that are meant to represent your company. Your brand is not only what helps you win new customers over, but keeps them coming back for the long-haul. When designing your Website, you need to set yourself apart and make your users remember you.

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4 Modern Payment Methods Every Small Business Should Accept

5/3/18 7:00 AM / by Market Hardware posted in General Posts, Website Best Practices

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This article is part of a series of guest posts from friends, partners and trusted experts. We're proud to feature this post from PaySimple, specialists in online payment software solutions. If you'd like to learn more about accepting payments on your Website, we encourage you to join us on our upcoming Webinar!

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