Websites become stale over time. It's the nature of all things in the tech world. An outdated Website can lead to a reduction in new client flow. If you feel your Website isn’t generating enough new client calls, any of the following reasons may be to blame:
Forward-thinking businesses had it easy a decade ago… If they chose to run an SEO campaign, the lack of competition when it came to Web Marketing made it easy to show up on Page One and get their phones ringing. 2020 presents a different story. An unprecedented amount of small businesses are running Search Engine Optimization campaigns, meaning you can’t just run an SEO campaign – you have to run an effective SEO campaign using the Web’s latest best practices.
If you’re looking at the fall season as a last chance to meet your revenue goals for the year, it may be a good time to evaluate your Website. Chances are, you already have several marketing programs in place to drive traffic to it, but with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression?
When building your Website, it’s important to accurately represent your company’s identity. Your Website is your #1 Marketing resource, after all. While branding and credibility are important, don’t forget the primary goal of your Website: to turn people searching for a service into customers. User experience is the key to a successful Website, which is why it needs to be revisited on a consistent basis.
Even though most companies like yours do the majority of their business over the phone or in person rather than online, having a Website is an essential step to getting in front of potential customers in your service area. Nowadays, your Website is your most valuable marketing tool.
Companies that don’t have a Website lack credibility and miss out on the growing number of customers that do online research before hiring a provider. In one report, researchers found that 63% of consumers primarily use a business’s Website to find and engage with a local service. In other words, businesses without a Website are missing out.
As more and more companies build their online presence, it has become increasingly difficult to engage potential customers through the likes of landing pages. An average or sub-par experience just won’t cut it anymore. When visitors come in contact with your landing page, are you seeing a high bounce rate?
Redesigning your Website is much more than a cosmetic makeover; these days, it’s a business necessity. The Internet has been rapidly evolving over the last 5 years, and your Website should demonstrate that your business is keeping up with the trends. Here are a few signs your site may be due for a rebuild:
Over the last few months, search engines have increasingly encouraged the use of SSL Certificates to ensure a safe connection when users visit your Website. And now, starting in July, Google Chrome will make it clear any Websites that are missing these certificates as "Not Secure."
The worst crime you can commit as a Web marketer is annoying your visitors. Poor user experience can lead to low conversion rates, poor rankings on Google and high page abandonment rates. Here is a list of 5 reasons visitors might hate your Website: