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6-Step Website Checklist for a Post-Covid World

6/3/20 2:18 PM / by Alain Parcan posted in Web Marketing, Website Best Practices

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“How can I bounce back from the Coronavirus era and make the most out of the second half of my year?” That’s a big – and increasingly important question.

Chances are you already have several marketing programs in place to drive traffic to your Website. And as regulations start to loosen up, many of your consumers will be looking for your services online. But with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression on visitors?

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5 Reasons Your Website Is Underperforming

2/27/20 10:02 AM / by Alain Parcan posted in Website Best Practices

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Websites become stale over time. It's the nature of all things in the tech world. An outdated Website can lead to a reduction in new client flow. If you feel your Website isn’t generating enough new client calls, any of the following reasons may be to blame:

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How SEO Basics Contribute to Your Success in 2020

2/4/20 9:45 AM / by Joe DeWitt posted in SEO, Website Best Practices, Reputation Management

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Forward-thinking businesses had it easy a decade ago… If they chose to run an SEO campaign, the lack of competition when it came to Web Marketing made it easy to show up on Page One and get their phones ringing. 2020 presents a different story. An unprecedented amount of small businesses are running Search Engine Optimization campaigns, meaning you can’t just run an SEO campaign – you have to run an effective SEO campaign using the Web’s latest best practices.

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Tune Up Your Website to Close More Sales this Fall

8/29/19 10:11 AM / by Alain Parcan posted in Web Marketing, Website Best Practices

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If you’re looking at the fall season as a last chance to meet your revenue goals for the year, it may be a good time to evaluate your Website. Chances are, you already have several marketing programs in place to drive traffic to it, but with so many potential customers evaluating your business based on your Website, do you feel confident enough that it’s making the right impression?

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Slow Website Load Speed: Your Biggest Problem in 2019

2/27/19 9:29 AM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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When building your Website, it’s important to accurately represent your company’s identity. Your Website is your #1 Marketing resource, after all. While branding and credibility are important, don’t forget the primary goal of your Website: to turn people searching for a service into customers. User experience is the key to a successful Website, which is why it needs to be revisited on a consistent basis.

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3 Ways to Make Your Website Stand Out

1/28/19 9:53 AM / by Joe DeWitt posted in Web Marketing, Website Best Practices

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Even though most companies like yours do the majority of their business over the phone or in person rather than online, having a Website is an essential step to getting in front of potential customers in your service area. Nowadays, your Website is your most valuable marketing tool.

Companies that don’t have a Website lack credibility and miss out on the growing number of customers that do online research before hiring a provider. In one report, researchers found that 63% of consumers primarily use a business’s Website to find and engage with a local service. In other words, businesses without a Website are missing out.

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Best Ways to Avoid a High Bounce Rate

10/21/18 12:45 PM / by Market Hardware posted in Web Marketing, Website Best Practices

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As more and more companies build their online presence, it has become increasingly difficult to engage potential customers through the likes of landing pages. An average or sub-par experience just won’t cut it anymore. When visitors come in contact with your landing page, are you seeing a high bounce rate?

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Does Your Website Need a Makeover?

9/7/18 2:00 PM / by Alain Parcan posted in General Posts, Website Best Practices

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Redesigning your Website is much more than a cosmetic makeover; these days, it’s a business necessity. The Internet has been rapidly evolving over the last 5 years, and your Website should demonstrate that your business is keeping up with the trends. Here are a few signs your site may be due for a rebuild:

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How to Create a Great Navigation Bar

7/7/18 4:00 PM / by Market Hardware posted in Website Best Practices

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One of the most crucial elements of Web design is the navigation bar. In terms of user experience, a poorly-designed nav bar can make your site clumsy and cause visitors to leave. In order to get the most out of this important design feature, there are some guidelines you should adhere to.

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Effective July 2018: Website Security Will Become a "Must-Have"

6/25/18 1:11 PM / by Market Hardware posted in Website Best Practices

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Over the last few months, search engines have increasingly encouraged the use of SSL Certificates to ensure a safe connection when users visit your Website. And now, starting in July, Google Chrome will make it clear any Websites that are missing these certificates as "Not Secure."

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