As more and more companies build their online presence, it has become increasingly difficult to engage potential customers through the likes of landing pages. An average or sub-par experience just won’t cut it anymore. When visitors come in contact with your landing page, are you seeing a high bounce rate?
Redesigning your Website is much more than a cosmetic makeover; these days, it’s a business necessity. The Internet has been rapidly evolving over the last 5 years, and your Website should demonstrate that your business is keeping up with the trends. Here are a few signs your site may be due for a rebuild:
Over the last few months, search engines have increasingly encouraged the use of SSL Certificates to ensure a safe connection when users visit your Website. And now, starting in July, Google Chrome will make it clear any Websites that are missing these certificates as "Not Secure."
The worst crime you can commit as a Web marketer is annoying your visitors. Poor user experience can lead to low conversion rates, poor rankings on Google and high page abandonment rates. Here is a list of 5 reasons visitors might hate your Website:
Your brand is, at the simplest level, a symbol of your business. When branding, it’s important to remain consistent when creating imagery, phrases and logos that are meant to represent your company. Your brand is not only what helps you win new customers over, but keeps them coming back for the long-haul. When designing your Website, you need to set yourself apart and make your users remember you.
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Services must be presented to users differently than products. While products can be returned, services cannot. So, when designing services pages on your Website, keep in mind that trust is the biggest selling point. Therefore, your qualifications and experience should be impossible to miss on the page. Demonstrating that people can trust your work is of utmost importance.
If your Website is underperforming, it can hurt your business. If you feel your Website isn’t generating enough views, rankings, leads or sales, any of the following reasons may be to blame:
Your About Us page is one of the most visited pages on your Website. Essentially, it’s an opportunity to introduce your business to your guests. People need to know whether or not your business can deliver what they’re looking for. Make sure to describe yourself: are you a big or small company? How long have you been in business for? Where are you based? Who are your company leaders?