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Unique and consistently updated content is still an important ranking factor

1/16/13 2:26 PM / by Market Hardware

Following our post on the importance of blogging unique content, we received an influx of calls from clients asking for recommendations on what they should be posting. The importance of blogging frequently shows the search engines that you have a website that’s consistently updated with fresh new content. In doing so, we’ve continued to see ranking improvements for our clients who blog regularly.

For many, the thought of posting a blog regularly seems like daunting task. Generating unique and industry-related content is key, but your blog posts do not always need to be formal. They can be informative posts about recently completed projects, news within your industry, or funny stories that you’ve heard while on the job.

If you’re looking for an example of a blog that uses these tactics, head over to This is a blog with posts unique industry specific content relevant to the garage door industry.

As always, we’re here to answer your questions and help guide to your web marketing success!


This article was written by Alain Parcan, Marketing Manager at Market Hardware, Inc. This article purely contains opinions and professional advice from Alain and is not indicative of major SEO strategies.

Topics: General Posts

Market Hardware

Written by Market Hardware